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Geoscape Offers World-First Decision Making Capabilities to Australian Organisations

Announcement posted by PSMA 05 Apr 2017

Highly-anticipated Sydney dataset released today
Locate17 – Sydney, Australia – 5th April, 2017: PSMA Australia, a provider of the nation’s location datasets, today officially launched its award-winning innovation in location intelligence, Geoscape.

In a world-first, Geoscape enables Australian organisations to make better decisions using location-based insights that were previously too costly or time consuming for most businesses to access. This is the first time location information and data analytics have been combined and made available in this way, on a national level.
PSMA also confirmed the much-anticipated Sydney dataset will be released on 5th April, 2017, with the national rollout due for completion by early 2018.

To download a sample of Geoscape, visit: www.geoscape.com.au/get-geoscape/

“Geoscape is a breakthrough in location-based intelligence that provides essential infrastructure for Australia’s digital economy, and puts Australia on the world map as a leader in this technology,” said Dan Paull, PSMA’s Chief Executive Officer.

“As a business intelligence tool, Geoscape gives organisations the opportunity to improve services and increase revenue through evidence-based decision making. It will be used by governments to improve Australia’s future planning, development and management, including everything from building smarter cities to keeping people safe during fires, floods and other natural disasters. There’s also a vast range of applications in the private sector, with particular interest coming from the telecommunications, insurance and utilities sectors.”

DigitalGlobe, Inc. (NYSE: DGI), the global leader in Earth imagery and information about our changing planet, uses a range of geospatial technologies to deliver core components of the Geoscape dataset. By connecting the world's highest quality commercial satellite imagery and an ecosystem of analytics partners on the Geospatial Big Data platform (GBDX), DigitalGlobe is able to automatically and accurately extract many types of features about the built environment at continental scale.

"The convergence of high-resolution satellite imagery, cloud computing, and machine learning technologies has created some incredibly exciting opportunities for organisations to analyse man-made and natural environments at country and continent scales more quickly and efficiently than ever before,” said Dr. Walter Scott, DigitalGlobe Founder, CTO, and EVP. “We are proud to partner with PSMA Australia to harness these innovations and create a digital index of Australia’s built environment that will benefit a wide range of industries, including business intelligence, insurance, and telecommunications.”

How Geoscape works
PSMA has collaborated with DigitalGlobe to create the Geoscape dataset, which uses a combination of satellite imagery, crowdsourcing and machine learning to capture attributes of the built environment and link each building to a geocoded address. Organisations can see and analyse this data to gain new insights and improve the way they plan and operate.

The data includes building footprints and heights, roof construction, land cover, tree heights, the presence of solar panel installations and swimming pools, and more.

The data can be visualised using mapping platforms and 3D modelling tools.

New opportunities for enhanced service delivery
As Internet of Things (IoT) ecosystems evolve and smart cities become a reality, Geoscape can underpin them by linking a wide range of information generated about the lifecycle of the built environment. Data from a rich mesh of sensors can be tied to a location, an address, a legal land parcel and an area, ranging from a single building, to a few streets, to a planning zone or a region.

Geoscape creates a wide range of opportunities for improved service delivery including in:
Risk management (flood modelling, fire risk modelling, wind impact assessment) Geoscape provides information about the size and roof construction of buildings, their proximity to vegetation and other buildings and a model of terrain to support the assessment of risk.
Market assessment For businesses providing property related services Geoscape provides information about buildings, solar panel installations, swimming pools, roofing material, surfaces and vegetation.
Telecommunications Geoscape supports the rollout of wi-fi and 5G networks by providing a model of the terrain and information on the shape and heights of buildings and tree cover to support blackspot analysis.
Natural disaster impact assessment Preliminary post-event assessment of the likely impact of natural disasters on building infrastructure and vegetation.
Valuations Provides building sizes, number, roofing information, vegetation location, heights and basic land use for the valuation process.

How Pitney Bowes uses Geoscape
Pitney Bowes has been a partner of PSMA Australia for over 15 years. Geoscape is the main dataset used by Pitney Bowes to create its GeoVision product. The data captured in Geoscape is taken and combined with Pitney Bowes location intelligence platforms to create unique and leading edge solutions, which are capturing world-wide recognition. For more information, please see a case study www.geoscape.com.au/showcase/.

Australia's ground-breaking Geoscape is rolling out, region by region, across Australia. For progress on the national rollout of Geoscape, view the release schedule at www.geoscape.com.au/rollout/.

Download your free trial
To download a sample of Geoscape to see how it could be used in your organisation, visit www.geoscape.com.au/get-geoscape/

Want to know more?
If you’re interested in speaking with PSMA to learn more about Geoscape, you may visit them at Booth 110 and 112 at Locate17 or contact marketing@psma.com.au.

For more information: www.geoscape.com.au/

About PSMA Australia
PSMA Australia’s goal is to facilitate broad and sustainable access to high-quality location data by offering foundational national spatial information derived from the authoritative data sources of Australia’s federal, state and territory governments and private sector partners. PSMA was formed by the governments of Australia in 1993 to collate, transform and deliver their location data as national datasets. An unlisted company limited by shares, PSMA is owned by all the governments of Australia. As an independent and self-funded business, PSMA is able to collaborate beyond government to drive innovation and provide fundamental infrastructure for a digital world. For more information visit: www.psma.com.au/

About DigitalGlobe
DigitalGlobe is a leading provider of commercial high-resolution earth observation and advanced geospatial solutions that help decision makers better understand our changing planet to save lives, resources and time. Sourced from the world's leading constellation, DigitalGlobe’s imagery solutions deliver unmatched coverage and capacity to meet its customers' most demanding mission requirements. Each day customers in defence and intelligence, public safety, civil agencies, map making and analysis, environmental monitoring, oil and gas exploration, infrastructure management and navigation technology, and providers of location-based services depend on DigitalGlobe data, information, technology and expertise to gain actionable insight. For more information visit: www.digitalglobe.com/

Media Contact:
Kate Donnelly
Spectrum Group
psma@spectrumgroup.is
+61 2 9469 5700