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H2COCO APPOINTS MCKELL MEDIA AS PR AGENCY FOR THE LAUNCH OF H2MELON

Announcement posted by McKell Media 10 Apr 2017

SYDNEY, Australia, April 11 - H2coco has appointed McKell Media as its public relations agency to support the roll out of H2melon, a first-to-market, 100 per cent pure watermelon water.

McKell Media’s appointment follows a competitive agency review, and will see the agency manage the PR for the launch of H2melon’s trade and consumer roll out.

H2coco was seeking an integrated agency with a service that offered an emphasis on business profiling, influencer engagement, activations and events to bolster the brand’s key messages and retail distribution. 

McKell Media will drive both traditional and creative strategies through social media influencer engagement, content, traditional and experiential PR.

Justine McKell, Managing Director of McKell Media, said: “H2coco is such a progressive and innovative brand to work with, we’re excited be a part if their latest venture, H2melon.” 

David Freeman, H2coco CEO and founder, said: “We needed an agency with strong strategic, creative, digital and social skills that understood our target audiences and McKell Media fit that description. It also helped that McKell had a strong reputation for garnering impressive exposure across business media, as H2coco grow as innovators in this space.” 

Other clients of McKell Media include The Grounds of Alexandria, Activated Nutrients, AEOS, Dr. Demartini and Margie Warrell.

*ENDS*