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Faith Spurs Lucky Nuts Take-Off to Greater Heights

Announcement posted by The Faith Agency 26 Apr 2017

The Faith Agency has a 10 year association with Lucky Nuts, a 50-year old Australian brand that markets a range of natural nuts and seeds for baking and healthy snacking. Taking their synergy to the next level, they decided that it was time to revamp Lucky Nut’s website to make it more mobile responsive and deliver a more streamlined customer experience. Faith’s intervention has helped Lucky Nuts grow their online and social presence and the results surpassed everyone’s expectations.

 

The Faith Agency offers integrated, full-service marketing and advertising communications. Keeping in step with the current marketing trends Faith offers digital advertising services, such as content creation and production, online strategy, design and web development, online analytics, SEO and social media strategy and management to all their clients.    

 

Faith helped Lucky Nuts understand that any company that wants to succeed today will need to deal with the enormous increase in the customers using mobiles and learn to capitalise on the opportunities that a strong digital footprint provides. In December 2016, Lucky Nuts decided to change its outlook from traditional to a responsive website that can be accessed across a variety of devices such as desktop computers, laptops, tablets and mobiles.

 

Faith believes in keeping their clients abreast of the current trends. Statistics from Cisco show that global mobile data traffic grew 74 per cent in 2015. InMobi revealed that 60 per cent of all internet access is mostly mobile. Adobe shared that globally consumers use an average of five different devices per person. On average, they also use 2.23 devices simultaneously.

 

Besides this, it was also revealed that since April 2015 Google has prioritised responsive websites in its search engine results. Websites that are not optimised for mobile will not rank high on Google’s search rankings. Adobe brought out the fact that nearly 8 out of every 10 consumers would stop engaging if a piece of content didn’t display well on their device. Both iAcquire and SurveyMonkey confirmed that when a non-mobile friendly website pops up in a search engine query 40 per cent of online users will go back and choose a different result.

 

Digital management from Faith has given Lucky Nuts a lot to celebrate about. Google analytics show an increase in mobile and tablet engagement. Together, mobile and tablet engagement represented 66.21% of traffic to their updated responsive site.  Statistics showed a hike in new users, more sessions and an increase in the page views of Lucky Nut’s website.

 

Having a responsive website is no longer an option but an operational standard any company that desires to succeed would need to adopt. The Faith team can be contacted for any concerns or queries in this regard by calling +61 3 8646 0100 or sending an email to info@thefaithagency.com.au.  

 

To visit The Faith Agency’s website:

http://www.thefaithagency.com.au/