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Worth the wait: LifeProof unveils FRE for Galaxy S8, Galaxy S8+

Announcement posted by LifeProof 03 Jul 2017

LifeProof’s first case for curved-edge devices now available
SYDNEY, Australia – 3 July 2017– Samsung changed the game with the introduction of the curved-edge screen, bringing a host of new features and sleek lines to its brilliant Galaxy displays. Now, LifeProof has doubled down on curved-edge device protection with the introduction of FRĒ for Samsung Galaxy S8 and Galaxy S8+.
 
FRĒ for Galaxy S8 and Galaxy S8+ are LifeProof’s first cases for a curved-edge device and deliver on the brand promise of freedom and a do-anything attitude. Now available in Australia and New Zealand, FRĒ for Galaxy S8 and Galaxy S8+ are waterproof, drop proof, dirt proof and snow proof.
 
“With LifeProof, you can take your Galaxy S8 or Galaxy S8+ beyond limits and bring back the proof. LifeProof cases let you take pictures, use apps and share stories when you’re in the thick of the action,” said Bonnie Soon, LifeProof General Manager for APAC. “FRĒ boasts a streamlined style that fits perfectly to Samsung’s curved-edge design, meaning you’ll forget it’s there.”
 
FRĒ for Galaxy S8 and Galaxy S8+ shows off all-new curves on a proven, award-winning design. Dive headfirst into the surf with waterproof protection to two metres for up to an hour, take on a rocky bushwalk with drop protection up to two metres, and hit the slopes by bike or board with complete protection from dirt and snow. The Infinity Display remains responsive, clear and safe from scratches with a built-in screen protector that hugs the edges. Best of all, the thin, lightweight Galaxy S8 and Galaxy S8+ cases are pocket-friendly and allow the incredible dual-pixel cameras and audio features to shine through.
 
As part of the Samsung Mobile Accessory Partnership Program, LifeProof cases for Galaxy S8 and Galaxy S8+ carry the ‘Designed for Samsung’ logo, which indicates that they have been designed specifically for Samsung mobile devices and have been certified to meet Samsung performance standards.
 
FRĒ for Galaxy S8 and Galaxy S8+ is available now from lifeproof.com and select stores. Pricing is AUD$99.95/NZD$124.95 for Galaxy S8 and AUD$129.95/NZD$139.95 for Galaxy S8+.
 
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About LifeProof:
LifeProof® encourages technology users to unleash the remarkable by taking their tech on every adventure regardless of dirt, sand, water, rocks and other environmental hazards. LifeProof premium products boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.*
LifeProof champions innovative educational programs that inspire kids to become entrepreneurs and philanthropists – because one inspired kid can change the world. Visit lifeproof.com/givingback for more on this mission.
For more information, visit www.lifeproof.com. #LiveLifeProof
*Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Water-resistant, Waterproof/Units Sold/ Jan. 2013- Dec. 2016
The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Media Contacts:
Amanda Conroy/Amy Rathbone
Espresso Communications for LifeProof
lifeproof@espressocomms.com.au
+61 2 8016 2200