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RAD extends wireless reach with integrity in new distribution agreement

Announcement posted by RAD Data Communications 01 Sep 2004

Integrity doubles wireless throughput with RADs AirMux
RAD Data Communications, an industry-leading manufacturer of unique carrier-class access solutions, has appointed wireless communications specialist distributor Integrity Data Systems to extend the reach of its AirMux wireless solutions in Australia.
RADs AirMux range of wireless multiplexers will enable Integrity Data Systems to deliver point-to-point wireless solutions with double the throughput at existing prices. Integrity recognises that AirMuxs ease of installation and improved return on investment will satisfy an area of demand that has boomed during the past year.
Point-to-point wireless solutions are increasingly popular as alternatives to short-haul leased lines where corporate and government organisations seek to operate multi-site computer networks without the prohibitive recurring costs of leased lines from Telstra.
RAD Data Australia General Manager Udi Furman said Integrity Data Systems would assist RAD to respond more directly to the needs of the local market. The new distribution agreement, effective from September, will enable RAD to expand into previously unexplored markets, he said. We will work through Integrity Datas broad network of trained partners across the country to target new markets and deliver innovative wireless solutions.
Integrity Data Systems CEO Ross Chiswell said the RAD AirMux products would meet a rapidly increasing need in the Australian marketplace. Weve sold hundreds of similar products during the past year, he said. The ability of AirMux to deliver twice the throughput at the same price will enable our resellers to offer wireless solutions that have a much faster return on investment.
RAD offers a suite of access products that are engineered to help wireless operators make the most efficient use of their wireless networks and introduce new services over the wireless network. The AirMux family offers carrier class, high capacity, point-to-point broadband wireless transmission. AirMux is designed for service providers and enterprises that require a lower cost connectivity alternative in cases of high fixed line price, no physical connection between sites, multi-site connectivity, cellular backhauling, hotspot backhauling, WISP backhauling and broadband access to corporate markets.
About RAD
Established in 1981, privately owned RAD Data Communications has achieved international recognition as a major manufacturer of high quality access equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, incumbent and new carriers, and enterprise networks, by reducing infrastructure investment costs while boosting competitiveness and profitability. The company's installed base exceeds 8,000,000 units and includes more than 150 carriers and operators around the world. These customers are supported by 19 RAD offices and more than 200 distributors in 105 countries.
RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.
RAD Data Communications site: www.rad.com
RAD Australia site: www.raddata.com.au
About Integrity Data Systems
Integrity Data Systems is a specialist provider of wireless networks to clients in industries ranging from mining and manufacturing to education and enterprise. Supporting a national network of trained resellers and business partners, Integrity has built a strong focus on wireless networking technology using spread spectrum radio, microwave and laser-based products. For more information, point your browser to www.integritydata.com.au.