Australian adult store seeks to dispel industry stereotypes

Australians love adult toys according to online adult toy and lingerie retailer Adulttoymegastore, but the retailer says the Australian way of keeping all to do with sex and sex toys locked behind bedroom doors means many Aussies are missing out on enhancing their sex lives. 

Adulttoymegastore, also known as ATMS, celebrated its one year anniversary operating in Australia this month, and says while Australians are keen on sex toys as shown through their buying behaviour, there is still a social stigma around the industry in Australia which is preventing some Aussies from trying adult toys.

Adulttoymegastore content executive, Janelle Cheesman, says the retailer is working to dispel negative stereotypes around adult toys by normalising the use of sex toys in Australian bedrooms.  

“Although it’s the 21^st century, there’s still a social stigma around sex toys, which is really unfortunate because sex and masturbation are such natural parts of life, and sex toys are designed specifically to make good sex, great!” Janelle explains.

“Sure, some adult shops can be seedy places, but that’s why buying sex toys online has become so popular. Online, people don’t feel judged for what products they buy – it’s private, discreet and stress-free.”

Australians shouldn’t feel embarrassed about purchasing sex toys or wanting to try new things in the bedroom, and Janelle says those who are too shy to try adult toys are “holding themselves back” when it comes to sexual experimentation.

“At Adulttoymegstore, we think of sex toys as tools of the trade for making good sex even better, and often the benefits of using sex toys are hugely underestimated!  

“Sex toys can help alleviate the symptoms of impotence and erectile dysfunction, they can help women develop their pelvic floor muscles and they can contribute to a healthy and thriving sex life.

“For singles, sex toys can help to fill a void. For couples, studies show that sex toys have the power to spice things up in the bedroom and even strengthen a relationship.”

According to the inaugural Durex Sexsus Report by Lonergan Research, an online study conducted in June 2015 that surveyed more than 1000 Australian men and women aged 18 to 39, adult toys can strengthen intimacy between couples.

“The report said three in five Australians who owned a sex toy felt more intimate with their partner while using it, which demonstrates the power toys can have in a relationship,” says Janelle.

She says the study results stated that more than half (56%) of Aussies surveyed wish they owned an adult toy but are too afraid to try one.

“While sex toys are increasingly being recognised as tools for creating more fun and passion in the bedroom, we still have a long way to go before Aussies can feel completely comfortable with purchasing them and introducing them to their sex lives.”

Adulttoymegastore is working towards normalising the use of sex toys in Australian bedrooms.

“We don’t want it to be considered taboo to own a vibrator or a Fleshlight – because the fact is that a huge amount of Aussies own them!”

The most popular adult products in Australia, according to Adulttoymegastore, are rabbit vibrators, Fleshlights and lubricant.

Janelle says Adulttoymegastore is working to dispel negative stereotypes about sex toys through education.   

“As well as selling adult toys, Adulttoymegastore also focuses on sharing knowledge,” says Janelle.

“In many cases, social stigma is a result of a lack of understanding. That’s why our website also focuses on providing in-depth knowledge about adult toys and how they can be used. Not only does this help our customers to make informed decisions about products, it also introduces them to products they have never thought of trying before.” 

She says word of mouth and pop culture also contributes to the normalisation of adult toys.

“The popularity of the Fifty Shades of Grey series led to a greater number of people purchasing bondage-related items in Australia,” Janelle explains.

“This shows the power pop culture has when it comes to changing people’s perspectives. Another example is how Sex and the City helped to normalise the use of vibrators and dildos.”

Adulttoymegastore is encouraging Australians to explore the use of adult toys in the bedroom.

“Australians shouldn’t feel embarrassed about buying sex toys, and online shopping means purchasing adult toys is more discreet than ever. Lots of people use sex toys, so it’s about time we stopped with the stigma!”

Adulttoymegastore offers a wide range of adult toys, suited to beginners to advanced users, with a range of prices to suit people’s individual budgets. To find out more, visit www.adulttoymegastore.com.au.

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