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Checkpoint Systems Debuts MicroFlex: Unique RF Label Protection for Eyewear and Other Hard-to-Tag Retail Merchandise



MicroFlex label helps retailers improve the customer experience

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AUSTRALIA – Checkpoint Systems, a leading global supplier of Electronic Article Surveillance (EAS) and RFID solutions for the retail industry has announced its MicroFlex solution – a unique RF label that is designed to help retailers reduce external shrink on traditionally hard-to-protect merchandise.

With the majority of Australian retailers choosing to display merchandise openly to allow customers to try before they buy, MicroFlex helps improve the customer experience by enabling full interaction with the products, while simultaneously deterring opportunistic thieves.

An alternative to hard tags, MicroFlex features Checkpoint’s clear Micro EP labels with visible circuit and the company’s trademarked Black Lock logo, both of which discourage potential dishonest shoppers. MicroFlex can be easily applied, both in store by staff or at the point of manufacture by brands themselves.

Retailers that have introduced Checkpoint’s 2928 EP Clear Micro Tamper Tag onto other merchandise, such as cosmetics, have seen shrink reduce by 30 percent or more and sales increase by 10 percent or more. The versatility of the new solution, which features a small label on an adhesive carrier, means that it can be used on a diverse range of metallic items such as jewelry, small accessories, golf clubs, handbags and kitchenware to name a few.

According to Carl Rysdon, Vice President of Inventory Control Solutions for Checkpoint Systems, “MicroFlex offers minimal impact on the customer experience and product display, while carrying the Black Lock logo for maximum deterrence using the smallest, best-performing label on the market. In addition, it improves the checkout experience, as the label is quickly deactivated at the point of sale and can be removed at home.”

The MicroFlex label is available to Australian retailers immediately.

About Checkpoint Systems, Inc. (www.checkpointsystems.com)
Checkpoint Systems is a global leader in EAS and RFID solutions for the retail industry, encompassing loss prevention and merchandise visibility in a growing omni-channel environment. A division of CCL Industries, Checkpoint provides source-to-shopper solutions enabling retailers to achieve accurate real-time inventory and accelerate the replenishment cycle, while preventing out-of-stocks and reducing theft throughout the supply chain — thus improving the shopper experience. Checkpoint’s solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss prevention solutions, market-leading software, RFID hardware and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf. Checkpoint’s customers’ benefit from increased sales and profits by implementing on-shelf availability to ensure the right merchandise is available at the right place and time when consumers are ready to buy.

Twitter: @Checkpoint_ANZ

About CCL Industries
CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers, employs approximately 19,000 people and operates 150 facilities in 25 countries on six continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. For more information, visit www.cclind.com.