Sephora SEA Digital Partners with Adyen to Offer UnionPay SecurePlus to customers of www.sephora.hk

Sydney, Australia - 19 July, 2017 - Adyen, the leading payments technology company, today announced its collaboration with Sephora SEA Digital to offer UnionPay SecurePlus to customers of www.sephora.hk. Customers of Sephora’s online store in Hong Kong will become the first-ever-shoppers to use UnionPay SecurePlus, a new offering from UnionPay International. SecurePlus allows credit and debit payments to occur within the merchant site, allowing a more seamless and secure payment flow. Currently, Sephora’s online stores across Asia Pacific are equipped to accept UnionPay debit and credit card payments.

“We are excited to work together with Adyen to offer our new solution, UnionPay SecurePlus to www.sephora.hk’s customers. Online payment solutions are an integral part of our product portfolio, and UnionPay SecurePlus ensures our cardholders a safe and convenient online payment experience. Being able to launch SecurePlus on an established and global retail platform such as www.sephora.hk is a boon for UnionPay cardholders,” said Shuan Ghaidan, Director of Products, UnionPay International. 

With more than 6.5 billion cards issued worldwide, UnionPay is one of the world's largest card networks and a preferred payment method for many shoppers globally. In line with current UnionPay solutions, SecurePlus will also enable easier access to recurring payments for both credit cards and debit cards. 

“We have been working with Adyen to process payments on our online site across six markets in South East Asia. Building on our partnership with Adyen, we are able to tap onto their expertise on-ground. As validation of Adyen’s local know-how and our close working relationship, we are thrilled to be the first retailer to offer UnionPay SecurePlus on our e-commerce site in Hong Kong. We look forward to continue delivering a seamless shopping experience for our customers in the city,” said Alexis Horowitz-Burdick, Managing Director of Sephora SEA Digital.

The UnionPay SecurePlus offering is complemented by Adyen's comprehensive end-to-end solution for Sephora SEA Digital in Asia Pacific. Adyen also provides www.sephora.hk with the necessary tools to gather customer insights from transactions as well as prevent fraud.

“Brands like Sephora SEA put the customer at the center of the online experience and work hard to ensure a frictionless ecommerce experience. Trusted, seamless payment options via any device is key to delivering a great customer experience," said Warren Hayashi, President, Asia Pacific, Adyen. “Adyen is proud to partner with global minded merchants like Sephora SEA to reach new consumers around the world.”

As a global acquirer for UnionPay International in all major markets, Adyen offers a full service UnionPay solution, including reconciliation, reporting and settlement services.