Datalicious appoints new Head of Data Science & Engineering to drive superior customer outcomes

Sydney, June 28, 2017 - Datalicious, the global marketing data specialists is challenging today’s digital agency org structure with the consolidation of its data science, engineering and web analytics teams under the new Head of Data Science & Engineering.

Yorgos Moschovis, was hired to lead the company’s strategic effort to push forward the integration of separate specialist areas into one fully integrated cross-functional team that will work together to amplify their collective impact. The global agency aims to increase the breadth of its data science and engineering offering as well as make it more accessible to its blue-chip clients.

Datalicious’ Founder and CEO, Christian Bartens said the role aims to eliminate silos: “We live in a multi-channel world where all too often silos prevent marketers from realising the true potential of their data assets. There simply shouldn’t be the concept of separate channels; they are all just touchpoints as part of a customer journey. At Datalicious we recognise this and Yorgos brings the right experience to the business to help eliminate our own silos and enable us to better service our customers.”

Prior to joining Datalicious, Moschovis was the Director of Data and Audience Insights at Fairfax Media managing the Digital Analytics teams both in Sydney and Melbourne. Before that, he was working with Singtel as the Head of Business Intelligence leading a team of 74 Marketing Analytics experts. Moschovis brings over 20 years’ of in-depth analytical and technology expertise to the company. He joins Datalicious at the end of June.

As part of Datalicious’ data-driven approach, the company has become an exponent of ‘person-based marketing’ that transcends channels, recently publishing the truth behind today’s mobile data and it’s measurement challenges in a joint study with Facebook

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About the study - people-based measurement

Datalicious analysed Medibank’s, Foxtel’s and Telstra’s advertising campaigns performed only on paid media channels between October up until December of 2016. The three-month study revealed 1.2 conversions* with 87 million purchase paths combined.

For further information about Datalicious People-Based Measurement and Media Attribution models please visit https://www.datalicious.com/

*Conversions are not limited to actual purchased but to media touchpoints.

About Datalicious

Datalicious is a global full-service data analytics agency. From its origins as a specialist consultancy based in Sydney, Australia, the company attracted investment from the Veda

Group, an Equifax company and has expanded globally through our growing product and services divisions. Datalicious products include the SuperTag tag manager, DataExchange user ID management tool and OptimaHub cross-channel marketing analytics platform.

For further information, please contact:

Andrew Newell

General Manager, Business Development – Datalicious

0413 570 286

anewell@datalicious.com