Invitation and media release: ADMA announces final wave of speakers for ADMA Global Forum 2017

ADMA announces final wave of speakers for ADMA Global Forum 2017

SYDNEY, 25 July, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) is pleased to announce the final list of speakers for this year’s ADMA Global Forum. The two-day conference will take place on 24 and 25 August at the Hilton Sydney.

Once again, ADMA Global Forum, which aims to showcase the global leaders in their fields, is bringing together the brightest minds in marketing, media, technology, digital, tourism and even space exploration under one roof to highlight the need for cross-collaboration to deliver on excellent customer experience.

“ADMA Global Forum has always sought to bring together the brightest minds and biggest influencers from all corners of the globe so we can have a full 360 view of best-in-class marketing and customer experience,“said Jodie Sangster, CEO of ADMA. “It’s clear that the CMO of tomorrow needs to look more broadly than marketing to develop wider business skills. Now more than ever, marketers are expected to be hybrids and multi-skilled in order to move into leadership roles. This why we have speakers like Naomi Simson, Founder of RedBalloon; Philip Corne, Executive Chairman of L Catterton (LVMH); and Joshua To, Design Director of VR, AR and US at Google, on this year’s program.”

“This year, we wanted to push the envelope and get marketers to take themselves out of their comfort zones. In marketing, it’s important learn from every industry which is why our line-up of speakers include Jason Crusan of NASA and best-selling author, Matt Britton,” added Sangster.

This year’s conference has been programmed to cover six streams and they are: Brand Building, Data-driven Marketing, Digital Marketing, Technology Marketing, Content, and Creativity & Innovation.

ADMA Global Forum is the country’s largest marketing conference and attracted over 750 attendees last year. It provides attendees with exclusive access to international visionaries as well as local talents who are able to share firsthand their success stories and insights on the future of marketing.

ADMA Global Forum 2017 keynotes include:-

- Adam Stewart, Global Digital Director, Reckitt Benckiser (UK)

- Allen Olivo, Silicon Valley Brand Marketing Executive (US)

- Brian Morrissey, President and Editor-in-Chief, Digiday (US)

- Fernando Machado, Head of Brand Marketing, Burger King (US)

- Jason Crusan, Director, Advanced Exploration Systems Division for Human Exploration and Operations, NASA (US)

- Jeanniey Mullen, Global Chief Marketing Officer, Mercer (US)

- Jules Lund, Founder, TRIBE (AU)

- Kerry McCabe, Founder, Unltd and CEO, PlayersVoice.com.au (AU)

- Kylie Long, CEO, Peer Academy (AU)

- Matt Britton, Best Selling Author, YouthNation (US)

- Melanie van Rooy, Marketing Director, Makro (South Africa)

- Naomi Simson, Founder, RedBalloon and NaomiSimson.com (AU)

- Olivia Liang, Senior Product Marketing Manager,  eHarmony (US)

- Philip Corne, Executive Chairman, L Catterton (LVMH) (AU)

- Rachel Botsman, Founder, Collab Lab (AU)

- Steve Brennen, Chief Marketing Officer, Uber and Chairman, ADMA (AU)

- Tim Mackinnon, Chief Marketing Officer, Ebay Australia (AU)

- Tom Betts, Chief Data Officer and Member of Board of Directors, Financial Times (UK)

- Tom Ewing, Senior Director, Digital Culture, System1 Group (UK)

- Vittoria Shortt, Group Executive, Group Marketing and Strategy, Commonwealth Bank (AU)

 

Other speakers include:

- Alex Louey, Managing Director & Co-Founder, Appscore (AU)

- Amanda Farnsworth, Editor, Visual Journalism, BBC News (UK)

- Ananth Sarathy, GM of Digital, Woolworths (AU)

- Andrew Reid, General Manager, Data Analytics and Insights, Ticketek Australia (TEG) (AU)

- Ant Russell, Marketing Manager, Brand & Acquisition AAMI, Suncorp (AU)

- Carlie Sidey, National Marketing Manager, Guest Experience, Toyota (AU)

- Catriona Wallace, CEO & Founder, Customer Experience Futurist & Entrepreneur, Flamingo (US)

- Dean Jones, Co-Founder and CEO, GlamCorner (AU)- Deeps De Silva, Head of Marketing APAC & Japan, Dropbox (AU)

- Elaine Herlihy, Marketing Director, Paypal Australia (AU)

- Joshua To, Design Director, VR AR UX, Google (US)

- May Lilley, Senior Manager of Australia Destination Marketing, Vail Resorts (US)

- Michael Leon, Global Creative Director, Sonos (US)

- Nick Bell, Founder, WME and Co-Founder, Hosting Australia, Appscore (AU)

- Richard Parker, Managing Partner, Edge Agency (AU)

- Thoryn Stephens, former Chief Digital Officer, American Apparel (US)

- Trisca Scott Branagan, Executive Director – Marketing, Deakin University (AU)

- Trudie Newcomb, Vice President, Acquisition, Early Engagement and David Jones Strategic Alliance, American Express (AU)

- Taryn Williams, Founder & CEO, TheRight.Fit and WINK and Board Director, Digital + Technology Collective (AU)

Also for the first time, ADMA has partnered with Marketo to develop an exclusive preview of the conference a day before Global Forum 2017. The invitation-only event has been organised for senior executives and will feature a series of panel sessions with the conference’s international speakers.

The full program can be viewed here with the confirmed list of international and local speakers. Further updates to the program will be reflected on the ADMA website.

About ADMA

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia.

ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing.

ADMA has over 600 corporate member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

For more information, please contact:

Jo Balfour jo@progressiva.com.au 0405 542 018

Shuba Paheerathan shuba@progressiva.com.au 0438 606 424