Qld SMEs overwhelmed by finance and marketing choices

Many small to medium size Queensland business owners are so overwhelmed by financial and marketing responsibilities and opportunities that they put off managing either until it poses a risk, according to Brisbane’s Lisa Lens.

A financial mentor and coach, Ms Lens has more than 25 years’ experience with SMEs and said most business owners she worked with shared two common concerns.

“Business owners have shared their pain points with me for some years now, and it is always finances and marketing which they are really concerned about,” Ms Len said.

“They are not sure ‘which comes first’ or how to manage them together. They are not confident when it comes to managing finances, and they’re overwhelmed by the choices available in modern marketing, including mobile and social media marketing.

"Ultimately, this real lack of understanding means many SMEs leave their financial and marketing planning to the last minute. This causes a significant amount of stress, sometimes placing pressure on their business and personal relationships. It’s a downward spiral.”

Her experience is backed up by Suncorp’s recent Suncorp SME vs Me Report showing cash flow and marketing budgets were amongst the biggest challenges for surveyed businesses.

As a result, Ms Lens has teamed up with experienced marketer Wallace Long to deliver combined Money & Marketing workshops in Brisbane, Mooloolaba and Gold Coast.

The workshops take a fresh approach, bringing together the worlds of finance and marketing, and surveying participants beforehand so the sessions are focused on their current concerns and specific questions.

Ms Lens said the 4-hour workshops are practical, jargon-free and unashamedly acknowledge the “human factor” in running a business, with an empathy and understanding of the competitive environments SMEs operate within. Participants will leave with real, actionable ideas to implement in their businesses. 

Money & Marketing Workshop dates:

14 August       Gold Coast (2 sessions)

15 August       Brisbane (1 session)

16 August        Mooloolaba (2 sessions)

 Registrations https://www.eventbrite.com.au/e/money-marketing-4hr-workshop-practical-finance-marketing-solutions-tickets-36180816797