Whollygrail is welcome hub of conscious choice

Working as a health coach and advocate for clients looking to improve their health has been both rewarding and enlightening for nutritionist, Danielle Butler.

‘Our own personal family journey back to health was where it all started. I knew exactly how people felt, the pressures on family life, and frustrations to find answers. It’s a gift to share that journey for a little while, and very gratifying when people begin thinking beyond the initial issue and looking to the future’.

But, alongside this improvement, there were common beliefs held about the foods they were eating, the products they were using and the lifestyle choices they were making.

‘With many years working in the food industry and the health sector, I had developed a unique knowledge of how products are manufactured and marketed, and I could see the faith people would place in these same products – expecting they must be fine otherwise they wouldn’t have made it.’

Unsurprisingly, we connected that the choices that supported better health and lifestyle outcomes, were also the best choices we could make to support the environment.

As we’ve seen a world develop where few multinationals hold a range of brands within a product category, there is a distinct lack of real choice for consumers who want the best for their families, and for the environment their families will be raising their families in.  

And so Whollygrail is born.

That beautiful sweet spot of conscious choice, where benefit to ourselves, our families, our communities and our planet are aligned.

We developed a range of products that meet our design principles and SOURCE criteria to reach the Whollygrail Store – shopping with integrity.  

We designed a range of seminars and workshops for health coaches to deliver within their local communities, as a key learning opportunity for families and an opportunity for the community to improve resources.

Whollygrail launched Tees 4 Change, an initiative where key charities and organisations are supported via dedicated t shirt designs.

Our evolving library concentrates on inquiries we receive, so people can feel confident in the integrity of the information they are receiving in a world that confuses us with varying and often conflicting opinions.

Whollygrail is here.