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1000 Hour celebrates 25 years and unveils new ambassador!

Announcement posted by 360PR 03 Aug 2017

In celebration of iconic beauty brand 1000 HOUR turning 25, Tegan Martin has today announced that her mum, Cherie Martin, will be joining her as an ambassador for the brand. Australia’s number one selling at-home lash and brow dye kits have been a beauty secret that mothers have been passing onto their daughters for over a quarter of a century.
 
Tegan Martin, former Miss Universe Australia and 1000 HOUR Ambassador says, “I remember as a teenager my mum and I dying each others lashes and brows, it was part of our special pamper afternoons. And, doing this shoot with her was so special too – plus so much fun. Doesn’t she look amazing!”
 
1000 HOUR Eyelash and Brow Dye Kit was the first product in the range, inspiring the brand name with results that lasted up to six weeks - or 1000 hours. Across 25 years the range has grown to include other DIY beauty products including artificial lashes, hair colour mascaras, sticks and powders, instant brow mascara and utensils designed to help enhance natural beauty.
 
Cherie Martin, 1000 HOUR’s new campaign ambassador says, “When 1000 HOUR approached me to join the 25th birthday celebrations, it was a yes for me straight away. I have religiously used their lash and brow dye kits for as long as I can remember, I can’t actually think of a time when a packet hasn’t been in my bathroom cupboard.”
 
Marketing Manager of Chemcorp International, the distributor of 1000 HOUR, Erica Galea says, “We’re really excited to have Cherie on board as a part of the 1000 HOUR brand. We really have her to thank for introducing Tegan to the brand all those years ago. It definitely goes to show that our mums really are our first beauty influencers. This partnership also accurately represents the first users and loyalists of the brand, as well as the next generation of beauty lovers. ”
 
The 1000 HOUR range is available from Priceline, Woolworths, Coles, and independent pharmacies and specialist stores nationally and www.1000hour.com.au
 
1000 HOUR Eyelash & Brow Dye Kits RRP $18.95
 
www.1000hour.com.au