Blue 449 Extends Relationship with Michael Cassel Group winning media duties for Priscilla Queen of the Desert

Blue 449 has been appointed by Michael Cassel Group to launch their newest production, Priscila Queen of the Desert the Musical.  The account, billing $2million, will include media strategy, planning and buying across all channels, including analytics. 

The Michael Cassel Group was formed to produce and present prestige theatrical productions; to create and develop exciting new live entertainment experiences and to present marquee events and concert attractions. The company exclusively represents theatre producer Cameron Mackintosh and his productions in Australia.

The smash-hit musical will premiere in Melbourne on the 30^th January 2018, first previews start on the 21st January at Her Majesty’s Theatre. This will be the 10 year homecoming tour of the global phenomenon. The musical, based on the Oscar-winning film PRISCILLA, is the hilarious adventure of three friends who hop aboard a battered old bus bound for Alice Springs to put on the show of a lifetime. Their epic journey is a heart-warming story of self-discovery, sassiness and acceptance.

Julie Ott, Head of Marketing at Michael Cassel Group, said: “Blue 449 has been the media agency for Michael Cassel Group since 2015. They worked with us on Les Misérables,  helped us turn Kinky Boots into a smash hit and will be launching Beautiful: The Carol King Story in Sydney in September. It was an easy decision to partner with them again on Priscilla so they could bring their unique combination of data and creativity to this iconic Aussie Musical.”

Zara Cobb, Head of Strategy and Planning said: “We are ecstatic to help bring Priscilla back in what is sure to be an iconic homecoming. The show is a fun, fabulous production and more importantly has such an important message of love, friendship and acceptance so we couldn’t be happier to be a media partner.”