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ALLEN’S MAKES IT OH SO EASY TO BE GREEN!

Announcement posted by Allen's 23 Aug 2017

Allen’s iconic Green Frogs make their mighty comeback and bring the whole family

Lolly lovers across the nation are set to smile as Allen’s Green Frogs triumphantly hop back into stores this month – this time, bringing the whole Frog Family with them.

Enthusiastic fans have been calling for the return of the Green Frog since 2014, so Allen’s is reintroducing the beloved classic as part of what is sure to be Australia’s new favourite family – Allen’s Frog Family.

Jumping into each flavour-filled bag will be four deliciously chewy frogs – the classic green (lime) and red (raspberry), plus two new colours in yellow (pineapple) and orange (orange).

Nestlé Head of Marketing – Confectionery, Anna Stewart, said Allen’s is excited to announce the return of this old favourite as well as a new ‘knot’ of flavours the whole family can enjoy.

“Last year, Green Frogs made a special appearance at the Allen’s Lolly Bar and were a smash hit, selling out in just three days. One superfan even drove from Canberra to Sydney to ensure they didn’t miss out!

“It’s clear our lolly lovers are a passionate bunch, and we hope our new Frog Family ignites fond memories, creates smiles in homes nationwide, and excites people’s tastebuds with the fabulous new flavours.”

Allen’s Frog Family is the latest recruit to the frog army on shelf, joining Allen’s Red Frogs, Allen’s Frogs Alive, and the frogs in Allen’s Party Mix.

Leap into your nearest Coles, IGA and selected convenience outlets to catch Allen’s Frog Family (170g) from 23 August 2017, for RRP $2.99.


ENDS


Notes to editors:

To join the conversation, visit Facebook.com/allens.lollies/ or use the hashtags:

 #AllensLollies

#GreenFrogsAreBack

#AllensFrogFamily

#AllensGreenFrogs🐸