News: Next-generation Brisbane Times celebrates 10 years as Queensland’s premier destination for quality, independent journalism
Announcement posted by Fairfax Media 29 Aug 2017
Sydney, August 29 2017 - Fairfax Media has unveiled a next-generation news experience for the Brisbane Times as the site celebrates its 10th anniversary as Queensland’s leading premium publisher of quality, independent journalism.
The new Brisbane Times features storytelling and advertising innovation aimed at providing Queenslanders with digital news experiences worth seeking out, and advertisers with a significantly-enhanced platform to reach premium, highly-engaged audiences.
“In a world of constant noise and disruption, we have designed a next-generation website to reflect what consumers want from their news experience: a place for focus, clarity, access and community,” said Jess Ross, Chief Product Officer at Australian Metro Publishing. “As part of this work, we looked at how we could introduce ways for brands to interact with our quality audiences in ways that complemented and deepened their browsing experience.
“We knew we had to look beyond the media world to deliver a digital media experience that goes above and beyond what exists today. We are incredibly excited and proud to bring this innovation to consumers and our industry alike.”
Matt Rowley, Chief Revenue Officer, added, "Brisbane Times now brings you a simpler yet more engaging commercial proposition. We've refocused our ad formats so the only limit to creativity is imagination; interactivity, video - even virtual reality - can all be used to draw the reader in."
"In addition, our entire commercial mix is driven by our data management platform. This means that advertiser partners can enjoy the Fairfax quality audience scale of reach, whilst leveraging segment-level targeting to drive 1:1 experiences within each campaign - driving even higher relevancy and engagement.”
Brisbane Times launched 10 years ago as part of the Fairfax network, attracting an audience of over 900,000** readers monthly. To celebrate its 10th anniversary in the Queensland market, Fairfax has recently announced media partnerships with both Commonwealth Games 2018 and Brisbane Festival.
Editor of the Brisbane Times, Danielle Cronin, added, “Ten years ago, before smartphones even hit the market, Fairfax Media launched the Brisbane Times to give Queensland readers a fresh, new perspective on what's happening in our community, and why. A decade on and we are continually trying to deliver on that initial promise, which is why it's so exciting to mark a milestone birthday with the launch of our new site.”
**Nielsen Digital Ratings Monthly, August 2016- July 2017 (yearly average, people 14+)