“Millennial Mums are shaking up the future of travel across the globe!”

 

Australia, 14th September 2017, Katrina McCarter, Founder and CEO, Marketing to Mums states: 

"Millennial Mums are shaking up the future of travel across the globe. They want to discover new places, they are more adventurous and seek a high degree of personalisation in their travel experience. This represents significant challenges and opportunities for travel marketers.”

 
“If Jetstar and Afterpay extend their offering to international fares, I would expect to see a significant lift in the frequency Millennial Mums and their families will travel. “They will be attracted to the opportunity to travel to places such as Cambodia, Vietnam and Myanmar as they seek diverse cultural experiences to enrich their family’s lives.”

 
Katrina McCarter is a Marketing Strategist specialising in the most powerful global consumer, Mums.
Katrina is also the author of bestseller Marketing to Mums, which went #1 on Booktopia's Business Bestseller list.
 
Katrina will be speaking and sponsoring the world’s leading event for marketing professionals who market to mums, M2Moms® – The Marketing to Moms Conference. The conference takes place on the 3rd and 4th of October at The Roosevelt Hotel in New York City. Other sponsors include Google and WebMD.M2Moms® is attended by a comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola.
 

Katrina concludes: “In my presentation I will be revealing new research to show how Mums influence the $8 trillion travel industry. I will be offering practical tips for travel marketers to cut through the clutter and make genuine connections by understanding what motivates a mother who is trying to make a travel decision. I’ll show marketers how to maximise the effect of storytelling, the importance of reviews and testimonials and show why a customer experience focus is critical to success.” 

-ENDS-
 

Media Contact:
Candice Meisels
Candice Meisels PR
candice@candicepr.com
 
About M2Moms® :


M2Moms® is the world’s leading event for marketing professionals who market to mums. M2Moms® is attended by a comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola.
http://www.m2moms.com/
 
About Katrina McCarter and Marketing to Mums:
 
Katrina McCarter is a Marketing Strategist who specialises in driving sales and profit amongst the world's most powerful consumer, Mums. Katrina is the author of Marketing to Mums, which went #1 on Booktopia's Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. Katrina is a mum of three and is a sought-after speaker at world class events. Katrina has a
Bachelor of Business (Marketing) and an MBA (International Business) and over 18 years of Marketing and Sales experience targeting Mums as the purchaser. She is an experienced speaker and workshop facilitator.
 
https://marketingtomums.com.au/