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Azoya Unveils Enhanced Business Model to Help Global Retailers Expand into More Asian Markets

Announcement posted by Azoya 15 Sep 2017

Leading e-commerce solutions provider celebrates 400 percent average CAGR since 2014 by directly connecting retailers with Asian shoppers with less risk and lower costs

Sydney, 15 September 2017 – Azoya, a leading turnkey e-commerce solutions and services provider, today announced the latest evolution of its cross-border ecommerce business model, which now includes an integrated business intelligence system, a new loyalty-building membership program and an option for Australian retailers to expand to other Asian nations in addition to China. This will help more Australian retailers and investors adapt to emerging retail trends and meet consumer demand for cross-border e-commerce across Asia’s booming markets.

A growing number of foreign retailers are entering Asia’s thriving e-commerce market, which will reach US$1.8 trillion in 2018, accounting for 60 percent of the global e-commerce market, reports eMarketer. In response, Azoya’s new consumer-centric business model and ecosystem helps even more Asian consumers access safe, quality products from around the world through online shopping. Australian retailers gain the proven expertise of a partner, which decreases their costs and risk, and saves them time as they expand to Asia. Investors also gain access to growing retail markets with less risk thanks to Azoya’s track record of success.

“Azoya’s latest development can be seen as the epitome of industry transformation,” says Don Zhao, CEO of Azoya. “We created one of China’s first cross-border e-commerce marketplaces (Haituncun.com) in 2013. We soon saw market limitations, which prompted us to help retailers establish their own official retail platform to enhance retail brand influence and consumer trust.

“Now we’re evolving to cater to broader Asian market demands and will continue to develop more sales channels for retailers. We believe this will be the future of cross-border e-commerce: evolving from a point-to-point, one-directional online trading approach, to a point-to-multi-point, two-directional business approach to meet global consumer demand.”

Azoya’s increasingly robust ecosystem includes the following new additions to the company’s business model:

  • AzoyaClub: AzoyaClub is a loyalty membership app that provides a wider range of select brands’ and retailers’ latest offerings, and creates a cross-border shopper community with social sharing features. It aims to identify and market to Azoya’s existing shoppers to boost engagement, cross-selling and lifetime value per customer.
  • Asian market expansion: The new International Network Model gives overseas retailers options to expand to more Asian markets. Azoya recently helped a German online pharmacy expand to South Korea following a successful launch in China.
  • Hong Kong and China bonded warehouses: Azoya developed near-shore warehousing solutions to improve customer experience with greater efficiency and faster delivery.
  • Deeper data-driven expertise: Azoya continuously enhances its data analytics capabilities with a business intelligence system. The business intelligence system includes customer profiling and behaviour analysis, which helps retailers promote targeted, personalised content and products to boost sales and loyalty.

These expanded offerings solidify Azoya’s positioning as a leading borderless e-commerce group that connects global retailers with increasingly affluent shoppers in Asia. With an extensive digital and cross-border infrastructure network established by Azoya, retailers can better capture the opportunities in these booming markets and impress Asian consumers. 

Azoya has grown by helping global retailers successfully enter the large, lucrative China market. This has been done by sharing local market knowledge and providing fully-managed e-commerce solutions to boost customer retention, reduce costs and risk, and scale fast. In addition, Azoya has achieved above average results, including a repeat purchase rate that is 50 percent higher than the industry average, covering one million SKUs from 10,000 brands and 11 countries.

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavors to help overseas retailers break into China via cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 11 countries. Including French fashion retailer La Redoute, Australia's largest pharmacy group Sigma, as well as the largest online beauty retailer in Europe Feelunique. For more details, visit https://www.azoyagroup.com