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Destra signs another major retailer - Harvey Norman

Announcement posted by Destra Corporation 02 Oct 2004

Destra continues Click-n-Mortar strategy
Destra Corporation Limited (ASX:DES), Australias No 1 Digital Rights Management (DRM) provider, has signed an agreement with Harvey Norman (ASX:HVN) to provide online music through the specialised website, www.musicandgames.com.au.
Destras CEO, Mr. Domenic Carosa said, With the addition of Harvey Normans 157 store retail chain across Australia, we are continuing to focus on our click-n-mortar strategy maintaining Destra as Australias No 1 online music company.
www.musicandgames.com.au will provide our customers with a safe and reliable source for all their digital music needs. With Harvey Normans continued expansion into the rapidly expanding portable digital media market, we believe this partnership will provide an excellent opportunity, now and in the future, for promoting this category within our stores, said Colin Wright, Product & Marketing Manager for Harvey Norman Communications.
Harvey Normans 157 retail stores across Australia are widely recognised for selling PCs, MP3 players and home entertainment equipment in addition to general household goods.
DestraMusic.com (100% owned by Destra) was the first company in Australia to launch a legal digital music service in December 2003, offering music through its network of online retail partners. Today, DestraMusic has access to 500,000 tracks from the major record companies including BMG Australia, EMI Music, FMR, Warner and Sony Music Entertainment.
Consumers are more comfortable embracing new technology when it is provided by a brand they trust and recognise. Our partnerships with retailers such as Harvey Norman help achieve this approach, Carosa added.
The music is in the Windows Media Architecture (WMA) format and will have built-in technology for customers to copy the songs onto a CD three times, as well as to a portable media player. The technology ensures that the tracks are not able to be transferred to pirate websites.
Earlier in the week, Destra signed an agreement to enable People Telecoms residentially focused Swift broadband service division to allow customers to acquire and download music 24 hours a day via an interconnect agreement with Destra. The service is branded Swiftmusic.
We have built-in technology that gives the record companies protection from copyright violation, but will allow customers to make copies to their PC or CD for playing in their car or portable CD player, said Carosa.
About Destra Corporation:
Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property.
SME and corporate enterprise offerings are delivered through the following divisions OzHosting.com, OzHostingAdvanced, TPP Internet, creditcheck.com.au
For more information visit www.destra.com.