Preferred Media opens in Melbourne
Announcement posted by Preferred Media Pty Ltd 11 Oct 2017
1. Making Video Asset Management Easy
Managing video assets can be challenging. The files are big. There are more and more of them. Finding what you want is time-consuming. MediaPhile from Preferred Media takes the hassle out of managing and using your video.
The platform at the heart of this fully managed service is designed specifically for rich media content like video and audio. Powerful features include:
Ø An intuitive visual interface to get you up and running quickly
Ø View and manage your video assets online, on PC or Mac, with no need for special software
Ø Designed for video – handles multiple video file types
Ø ‘Internet friendly’ proxy formats are high quality, yet data-light for fast sharing and download
Ø Comprehensive metadata options, including custom metadata fields
Ø Options to clip, annotate, share and approve.
MediaPhile is more than just software – it’s a fully managed service. That means the Preferred Media team do all the heavy lifting to get files into the system.
Rob Gallimore, General Manager of Preferred Media, says, ‘No one wants to waste time getting their content into the system or sorting out the technology. With MediaPhile, they simply hand over the files and instructions, then we do the rest. Agencies can get on with creating and editing content. Brands can find and re-use all their video content – for example in social media campaigns – to get better value and maximise ROI.’
2. Melbourne Office Means Better Service and Reduced Costs
Our new Victorian office means instant service on-the-ground services for the vibrant local creative and content community. Ingesting content into MediaPhile is easy and convenient without clogging your internet connection. Just drop off your hard drives and we do the rest.
Preferred Media is Australia-based, so all data is stored in Australia, wherever it’s ingested.
Melbourne office details:
Rob Warnock, Sales Representative, Digital Services
Phone: 0422 105 087
Email: Robert.Warnock@preferredmedia.com.au
Level 1, 668 Lorimer Street, Port Melbourne, Victoria 3207
3. Digitising Content on Tape or Film
Existing content from pre-digital days can be a gold mine. Nostalgia marketing works! But many need help digitising content.
Rob says, ‘Smart clients are using existing video assets to build on their heritage. That might be anniversary campaigns, internal staff training, social media and so on. We’re proud to support them by digitising a wide range of tape and film formats for both video and audio content.’
About Video Content: Growth & Challenges
Video has moved from TV and cinemas to the internet.
Ø Around a third of all online activity involves watching videos.
Ø Using video can grow revenues up to 49% faster.
Ø Video improves social sharing by over 1000%.
Today’s marketers use video for more than TV commercials. Explainer videos; social media; online contests; customer onboarding processes – all rely on video. As video content increases, they need to manage it better. But many traditional media asset management systems fail them.
Metadata is often limited, so you can’t find the content you want. Plus it can be hard to reformat and re-use content – for example to show a clip from your TV ad on social media, or post to the web.
Cloud MAM (Media Asset Management) solutions can be challenged by the high data volumes of video files. Uploading and accessing can be a heavy burden on internet infrastructure and bandwidth.
Preferred Media’s MediaPhile is a managed service designed to overcome these challenges. It’s designed for video. It has extensive search and collaboration features. And we accept hard drives so client internet speeds stay superfast.
About Preferred Media
Preferred Media is an Australian company with over 30 years of experience looking after content assets for creatives, producers, agencies and brands. Our fully managed media asset management service MediaPhile is a natural progression from our original service offering climate-controlled storage of hard media formats. We also offer remediation and digitisation of pre-digital content, making us a one-stop shop for all your media management needs.
Experts in metadata, asset management and content security, we manage over 20 million media assets for more than 300 clients across Australia and overseas.