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Unique Marketing tool set to provide an Innovative Edge to Marketing Mix

Announcement posted by Premiere Global Services 12 Jul 2006

Successfully adopted by the Australian Marketing Institute (AMI) and the Australian Direct Marketing Association (ADMA), MarketReach is set to become the web and audio conferencing tool of choice for professionals wanting to reach a wider market at a lower cost per lead.
Natalie Forsyth, Premieres Sydney-based Director, Marketing & Channels, for the Premieres Asia Pacific region, said, Its not always possible or financially worthwhile to be in front of customers and talk to them in person. MarketReach gives the flexibility of staying in regular contact with internal teams, customers and prospects, helping to keep them informed, and building greater loyalty - all from the convenience of your desktop.
The tailored solution is a brilliant way to reach multiple decision makers located across a wide geographical spread simultaneously. Not only does this get the message out there quickly and effectively, it also allows you to engage your customers at every level.
The AMI were quick to realise the benefits of adopting MarketReach to keep in touch with its members from regional areas. It partners with Premiere Global Services to run regular interactive webinars where members take part in seminars on topical industry issues and listen to experts speak about upcoming trends and emerging practises.
The executive team at AMI as well as its members value the Premiere Global Services Webinar series very highly, says Lin Windram Executive Officer, at the AMI. MarketReach has allowed us reach a far wider audience than before and we are delighted with how well it has been received.
Hunter Leonard, Certified Plasticising Marketer, MD of Blue Frog Marketing, is impressed with how versatile the AMI webinars are, and sees many uses for the service within the marketing industry.
The AMI Webinars are a brilliant way to keep in touch with the latest in marketing with presentations from marketers from around the world. Being able to catch up without leaving the office is fantastic especially when times are busy.
MarketReach provides high quality audio and web facilities managed by specialist teams who understand what it takes to run successful product launches, media announcements, sales meetings and other industry specific events. The MarketReach service also extends to event promotion through voice, SMS and email invitations, reminders and follow ups.
Ms Forsyth concludes, The marketing industry often leads the way in terms of embracing new technologies and trends, and we foresee the uptake of MarketReach to be no different. As consumers insist on receiving information through their channel of choice, marketers must respond quickly and effectively. The beauty of MarketReach is that marketers can extend their reach at no extra cost and still maintain high levels of service and communication.
Prospective users of the MarketReach should call 1800 505 101 in Australia and 0800 947 474 in New Zealand.
ENDS
About Premiere Global Services
Premiere Global Services, Inc. is a global outsource provider of business process solutions that enable enterprise customers to automate and simplify their critical business processes and to communicate more effectively with their constituents.
We innovate communication technologies and deliver solutions in four core business practices: Conferencing Solutions, Document Solutions, Marketing Automation Solutions and Alerts & Notifications Solutions. We deliver these solutions via our global, on-demand platforms to an established customer base of some 60,000 corporate accounts, including a majority of the Fortune 500. Customers apply our solutions in order to increase efficiency, improve productivity, contain costs and raise customer satisfaction levels.
With global presence in 19 countries, Premiere Global Services corporate headquarters is located in Atlanta, GA and our Asia Pacific operations are headquartered in Sydney. Additional information can be found at www.premiereglobal.com.