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Blue 449 Redesigns Strategy Team

Announcement posted by Joy Clark & Associates 02 Nov 2017

Blue 449 today announce a number of appointments in the strategy team creating a suite of strategic specialists in line with the Open Source process that, at its heart, is about bringing together experts from a range of different fields with a focus on technology, data and creativity that will help clients grow.

 

Head of Strategy and Planning, Zara Cobb, said today:  “I am excited to announce the new Blue 449 strategy team which has been designed specifically to help answer our clients’ varied business problems which now range from which MarTech they should consider through to how to embrace new technology such as AI or VR as part of the marketing approach.”

 

The first two members of the new team are internal promotions.  Josef Charlesworth has moved from a performance director into a Business strategist, and Elliott Eldridge moved from client manager to Senior Strategist.

 

Cobb said: “Joe and Elliott have two unique skill sets that add a depth of thinking I know our clients will find useful. Joe brings with him a unique point of view on the holistic digital landscape both now and into the future as well as extensive experience around MarTech and its uses. Elliott has a passion for media that is infectious and he will be leading the adoption of media firsts, beta tests and new to market opportunities in collaboration with our client planners.

 

Alongside the internal moves are two external hires. Julian Frundt joins as a Senior Strategist and Max Broer returns to Blue 449 as Strategy Director after working at UM. Julian’s work has been as varied as his agencies, with experience in social, influencer, PR, digital and traditional ATL campaigns.  Julian comes to work to grow brands and believes that the cure to the ever more fractured comms landscape is marketing effectiveness, unifying communications ideas and the sales power of creativity. 

 

Max brings a wealth of strategic experience to the team having worked with a diverse range of clients, making his mark as a multiple Cannes Young Lion finalist who has been actively involved in promoting the industry though his time as Co-Chairman of the NGEN committee and as an advertising lecturer at UTS.  He has a keen interest in the evolving capabilities of data and its role in improving strategic effectiveness from insight through to execution.

 

Cobb added: “Julian is joining us as a progressive creative thinker and will focus on helping our clients build and understand how creative message, media and platform fit together in order to maximise results. As for Max, well I couldn’t be more thrilled to welcome Max back to the Blue family and to lead the strategic product and team with me. Max is a unique, data led strategy director who I know will help take our strategic product into new and more impactful spaces.

 

The full team is now in place.