Digivizer expands into Asia, providing team coverage across 13 countries

Sydney, Singapore, 8 November 2017 - Sydney-based social and digital analytics technology company Digivizer has opened its first operation overseas.

Formed in 2010 in Australia, Digivizer has grown its digital analytics technology platform and services to help businesses understand and harness the social and digital engagements and behaviours of customers and prospects, providing insights to generate better marketing experiences for customers, greater efficiencies in conversions, and better ROI.

To serve the bigger growth opportunity in Asia, Digivizer has relocated some of its key social strategy, content and analytics resources to Singapore, and hired regional resources to cover Singapore, the Philippines, Malaysia, Indonesia, New Zealand, Thailand, Vietnam, Cambodia, Myanmar, Sri Lanka, Bangladesh, and South Korea.

Digivizer will deliver its services covering digital content, community management, influencer identification and engagement, real-time reporting, market analytics, digital sales funnel recommendations, paid social and search advertising, and social selling support to brands looking to expand into the APAC region, and to support existing customers that include Lenovo, Intel and Microsoft. Digivizer has until now served B2B and B2C customers in the APAC region, Europe and the US from its Sydney office.

Quotes from Emma Lo Russo, CEO of Digivizer

“This investment in the APAC region and its market reflects the size of the opportunity for Digivizer, and the growing digital and social sophistication of those markets. It helps us take the lead with brands wanting to increase their digital investment in-region, to help them better understand, serve and engage customers in those markets, working with organizations that value taking a data-driven approach to marketing. As always, at the core of everything we do is our digital analytics technology platform, which provides real-time insights across owned, earned and paid digital channels.”

“Organizations continue to see the value of understanding the motivations, demands and needs of their customers, so that they can then engage and create positive experiences for them. Consumers are in control, and brands need real-time data to know who to talk to with confidence. Digivizer’s technology makes that possible.”

“Being closer to audiences in-country cements that next level of understanding and insights into opportunities and contexts that can be actioned immediately. Having delivered growth in Asia at other companies, I know how important it is to hire the best-possible local talent, and to build and add to the diversity of experiences, knowledge and cultures.”

“Digivizer now offers the digital technology platform and expertise that organizations need to interpret the insights they need to create more-valuable engagements across multiple languages and cultures, in market sizes of differing market maturity, across different market sectors.”

This expansion into Asia follows Digivizer’s first spin-off business, goto.game, created in August to provide a new ecosystem for gamers and esports teams in a market estimated at being US$51.2bn in the APAC region alone. The company also recently won two BigInsights Data Innovation Awards, for Best Customer Insights and Best Industry Application of Data Analytics, was placed 15th in the SmartCompany Smart50 and is listed in the forthcoming Deloitte Technology Fast 50 (final rank to be revealed).

Digivizer continues its development of a new SaaS product, based on its technology being used by its customers, that is designed to help companies of any size manage and understand their investments in paid digital and social media campaigns with a single view across multiple platforms.

ENDS

Digivizer  is at:

Twitter: https://twitter.com/Digivizer

Facebook: https://www.facebook.com/Digivizer

LinkedIn: https://au.linkedin.com/company/digivizer

Instagram: https://www.instagram.com/Digivizer

Web: www.digivizer.com

CEO Emma Lo Russo is available for interview.

For more information:                                             

Alan Smith                                                                          

Head of Strategic Business Communications, Digivizer                   

+61 404 432 700                                                                  

alan.smith@digivizer.com              

Twitter: @alansmithoz         

Data sources: International Monetary Fund Regional 7 Economic Outlook, Asia & Pacific, May 2017 https://www.google.com/url?q=https://www.imf.org/en/Publications/REO/APAC/Issues/2017/04/28/areo0517&sa=D&ust=1510014799627000&usg=AFQjCNFXQa1YmIWhglisQi3qs91xRvA2_A