Scientists take off their white coats and head bush
Announcement posted by Virbac Australia Pty Ltd 04 Dec 2017
Scientists take off their white coats and head bush
Scientists are leaving the big cities for rural Australia in a bid to ensure the products they develop are well matched to producer’s needs.
A team of seventeen scientists from Virbac Australia’s Research and Development Team recently travelled to Bathurst and Orange in New South Wales to get closer to resellers and producers. Over the course of three days the team visited several stores, farms and the Australian National Field Day at Borenore.
“Although we have an active and relevant new product portfolio it is important that the people who develop and support our products understand our market. We need to be developing products that really make a difference to productivity and ultimately the farm’s bottom line,” said Dr Robert Dempster, Director Research and Development, Virbac Australia.
“Our scientists go back to basics when they visit properties and field days in rural Australia. They put their boots on and get a chance to work with cattle and sheep. We get a chance to ask how animal health fits in with the priorities of resellers and producers. We also get to sample the trends occurring in market, for example the increasing use of automated handling equipment on sheep farms.
“Some of the more significant points raised by farmers during the Virbac scientist’s visit to Borenore was the need for better options for producers in getting their cattle and sheep through periods of drought, products that are effective against resistant strains of worms, as well as products that offer more convenience.
“This is something our scientists have taken back to the labs to test and trial new and better solutions for the tough conditions our producers face.
“Farmers were keen to discuss upcoming and available options for parasite treatment – and were keen to let us know how our new Tridectin 3-Way Oral Drench for Sheep is being received”, Dr Dempster said.
Launched in September 2017, Tridectin relies on three active ingredients from the major drench families, which means fewer worms and eggs, as well as less pasture contamination – which reduces the overall requirement for increased drenching and therefore decreases the rate of selection for resistance.
As the project lead in the product development of Tridectin, Aimy Johnston, New Product Development Project Manager at Virbac Australia, explains Tridectin delivers a market leading export slaughter interval (ESI) of just 17 days – eleven days shorter than other combination drenches – and is the only oral combination drench containing Moxidectin. This new class of combination drench continues to kill susceptible barber’s pole worm and small brown stomach worm for 14 days after drenching.
“As the New Product Development Project Manager, it is a fantastic experience to get out to the stores and meet our customers. Having worked on the development of Tridectin for over five years, I was thrilled to see the product in prime position in the stores and humbled by the appreciative comments we received from store staff and producers" Aimy says.
Virbac Australia invests approximately five percent of annual turn-over back into research and development – that accounts for millions of dollars directed to products that are pivotal to farm production and quality. This local investment in new products for Australian sheep and beef is supported by a global investment in new companion animal products.
Dr Dempster adds, “we’ve been working with Australian farmers for 30 years now – and we’re proud to be working at grass roots level with primary producers. We now carry the Australian Made Logo on many of our products which are made in one of our three manufacturing plants in NSW”.
We’ll continue to work with producers – on their farms and at the agricultural field days around Australia and we’re grateful for their important input to ensure the new products we launch in the future meet their needs,” said Dr Dempster.
- Ends -
Media Enquiries: C7EVEN Communications
Kate Munsie Adam Arndell
(02) 6766 4513 / 0421 935 843 (02) 6766 4513 / 0403 372 889
kate.munsie@c7even.com.au adam.arndell@c7even.com.au
Photo Captions:
Scientists are leaving the big cities for rural Australia in a bid to ensure the products they develop are well matched to producer’s needs.
A team of seventeen scientists from Virbac Australia’s Research and Development Team recently travelled to Bathurst and Orange in New South Wales to get closer to resellers and producers. Over the course of three days the team visited several stores, farms and the Australian National Field Day at Borenore.
“Although we have an active and relevant new product portfolio it is important that the people who develop and support our products understand our market. We need to be developing products that really make a difference to productivity and ultimately the farm’s bottom line,” said Dr Robert Dempster, Director Research and Development, Virbac Australia.
“Our scientists go back to basics when they visit properties and field days in rural Australia. They put their boots on and get a chance to work with cattle and sheep. We get a chance to ask how animal health fits in with the priorities of resellers and producers. We also get to sample the trends occurring in market, for example the increasing use of automated handling equipment on sheep farms.
“Some of the more significant points raised by farmers during the Virbac scientist’s visit to Borenore was the need for better options for producers in getting their cattle and sheep through periods of drought, products that are effective against resistant strains of worms, as well as products that offer more convenience.
“This is something our scientists have taken back to the labs to test and trial new and better solutions for the tough conditions our producers face.
“Farmers were keen to discuss upcoming and available options for parasite treatment – and were keen to let us know how our new Tridectin 3-Way Oral Drench for Sheep is being received”, Dr Dempster said.
Launched in September 2017, Tridectin relies on three active ingredients from the major drench families, which means fewer worms and eggs, as well as less pasture contamination – which reduces the overall requirement for increased drenching and therefore decreases the rate of selection for resistance.
As the project lead in the product development of Tridectin, Aimy Johnston, New Product Development Project Manager at Virbac Australia, explains Tridectin delivers a market leading export slaughter interval (ESI) of just 17 days – eleven days shorter than other combination drenches – and is the only oral combination drench containing Moxidectin. This new class of combination drench continues to kill susceptible barber’s pole worm and small brown stomach worm for 14 days after drenching.
“As the New Product Development Project Manager, it is a fantastic experience to get out to the stores and meet our customers. Having worked on the development of Tridectin for over five years, I was thrilled to see the product in prime position in the stores and humbled by the appreciative comments we received from store staff and producers" Aimy says.
Virbac Australia invests approximately five percent of annual turn-over back into research and development – that accounts for millions of dollars directed to products that are pivotal to farm production and quality. This local investment in new products for Australian sheep and beef is supported by a global investment in new companion animal products.
Dr Dempster adds, “we’ve been working with Australian farmers for 30 years now – and we’re proud to be working at grass roots level with primary producers. We now carry the Australian Made Logo on many of our products which are made in one of our three manufacturing plants in NSW”.
We’ll continue to work with producers – on their farms and at the agricultural field days around Australia and we’re grateful for their important input to ensure the new products we launch in the future meet their needs,” said Dr Dempster.
- Ends -
Media Enquiries: C7EVEN Communications
Kate Munsie Adam Arndell
(02) 6766 4513 / 0421 935 843 (02) 6766 4513 / 0403 372 889
kate.munsie@c7even.com.au adam.arndell@c7even.com.au
Photo Captions:
- Virbac R&D staff on a sheep farm near Bathurst, NSW.
- The Virbac R&D team on-site at the Australian National Field Day, Borenore, NSW.