Sharp Australia launch Live Smart. Live Sharp. to Educate Consumers on the Convenience of Microwave Cooking
Announcement posted by Gap Marketing and Management 05 Dec 2017
Sharp Australia set out to inform consumers about the convenience of microwave oven cooking and how they can achieve perfect cooking results through the new Live Smart. Live Sharp. campaign
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SYDNEY, AUSTRALIA - 5th December 2017 – Sharp Corporation of Australia, a leading consumer electronic brand is excited to announce its latest campaign – Live Smart. Live Sharp. A result of extensive research completed by Canstar Blue to determine exactly what consumers want in a microwave, Live Smart. Live Sharp. aims to educate consumers on how microwaves can be used beyond the traditional sense and debunk myths such as misconceptions about the safety of microwave cooking and the effects of radiation.
The research that inspired Live Smart. Live Sharp. focused on three main tiers – what consumers want in a microwave, how they use their microwaves and purchasing factors. Notable findings showed that majority of consumers are only using their microwaves for reheating and defrosting even though it was also revealed that 23% considered features a key purchasing factor*. Additional findings revealed that even heat distribution, ease of use, appearance and design were among the top desirables that consumers had for a microwave. Thanks to the Smart Technology, Creation and Design incorporated into all Sharp microwave ovens, the company is already ticking the boxes for what consumers really want. Features such as the Inverter / Sensor solve issues with even heat distribution while Auto Menus and simple control panels make the appliances a breeze to use. Furthermore, Sharp’s large variety of sizes, colours and designs mean consumers are always able to select a microwave to suit their appearance and design preferences.
Hans De Jong, Head of Consumer Electronics at Sharp Australia said “We’ve come to realise that consumers simply aren’t aware of a microwaves capability. Through Live Smart. Live Sharp. we hope to educate the consumers and shift the perspective, giving consumers the information and answers they need to choose the best microwave for their lifestyle.”
Live Smart. Live Sharp. revolves around four main categories - Smart Technology, Smart Design, Smart Auto Menu and Smart Recipes. With each serving a unique educational purpose, the four categories will help Australian consumers understand the best product for their lifestyle and how each smart feature can be used to full potential.
The first step in Live Smart. Live Sharp. is a range of over 50 quick, easy and healthy recipes designed for creation with Sharp microwaves. Selected recipes will feature instructional videos and all recipes have been created using locally sourced Australian produce, showing consumers how to get the most out of their microwave. In addition to the new site, Sharp Australia will be pushing the message in-store via POS material to reach the consumer direct. Sharp will also be running an online competition, giving consumers the opportunity to submit their favourite Microwave recipe.
Smart Technology
Sharp understand that everyone is busy with day to day life and require appliances that save time and provide versatility and convenience when cooking in the kitchen. The innovative smart technologies in selected Sharp microwave ovens have been developed with the Australian consumer in mind, letting you ‘Live Smart’. These technologies include the Smart Inverter to provide faster, even cooking and heat distribution and a Smart Humidity Sensor which automatically determines cook and reheat times, both providing the consumer with perfect cooking results. The unique Smart Weight Sensor easily weighs ingredients for recipe or defrost times. When bench space is limited, this feature can be very convenient. And with fan-forced operation the Smart Convection feature allows for even heat circulation, perfect for roasting and baking. Sharp Smart Microwave Ovens
Smart Design
Sharp’s microwave ovens come in a range of colours, sizes and designs to compliment all lifestyles and decors. Consumers can rest assure that when purchasing a Sharp product, design needn’t be sacrificed for functionality. There are a range of colours and finishes to compliment any kitchen including white, black, silver, stainless steel, stainless black or mirrored. Sharp have designed their microwave oven ranges to fit any lifestyle. Available in compact, midsize or large sizes there is a design to fit any home. Consumers can even choose from touch or dial controls, push or pull doors and a range of smart design features such as Eco mode and memory key depending on personal preference.
Smart Auto Menu
Sharp are committed to developing and testing all microwaves locally to ensure the Australian consumer receives perfect results every time. Sharp’s test kitchen experts locally test and develop all Sharp microwave products using Australian sourced produce to ensure accurate cooking, reheating and defrosting times for all Auto Menus created. By using local produce that consumers are known and familiar to allows consumers to confidently cook using a Sharp Microwave oven.
Smart Recipes
Sharp have developed a range of smart recipes designed for consumers that want to eat healthy, quickly or easily. With all recipes suitable for Sharp’s extensive range of microwave and convection oven models, they’re perfect for saving time in the kitchen and getting the most out of your microwave. All recipes can be found on Sharp’s new site http://sharp.net.au/ with step by step instructions, with tested times solving any problems with over or undercooking. Sharp’s smart recipes truly showcase the flexibility of foods that can be prepared in a microwave, creating a complete meal.
*Research and findings conducted by Canstar Blue
About Sharp Corporation
For over 100 years, Sharp Corporation has created award-winning technologies that are the envy of competitors worldwide. In Australia, Sharp continues to deliver technologically advanced ‘one of a kind’ products for the home and business. For more information on Sharp visit www.sharp.net.au