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BLUNT and KeepCup Limited Edition Combo!

Announcement posted by 360PR 23 Jan 2018

MEDIA RELEASE
Available for immediate release

BLUNT™ AND KEEP CUP TEAM UP TO CREATE A LIMITED EDITION COMBO THAT’S DESIGNED TO LAST!

Cult NZ umbrella brand BLUNT™ has teamed up with internationally renowned Australian company KeepCup on a limited edition combo encourages consumers on the go to resist throwaway and embrace re-use

Joined by a commitment to create iconic products that are designed to be used and re-used for the conscious consumer on the go; the latest collaboration between BLUNT™ and KeepCup is all about feel good and do good.

BLUNT’s mission is to create ‘for life’ products, reducing the kind of needless disposability that adversely impacts the environment. While KeepCup have been instrumental in kick-starting the demise of disposable in the minds of consumers around the world.

BLUNT Founder, Greig Brebner says: “We’re pretty thrilled to be collaborating with KeepCup.  The message they continue to spread regarding re-use is incredible, and entirely in line with our ethos; this combines with both brands also being all about today’s on-the-go lifestyle.”

The BLUNT + KEEPCUP includes: BLUNT™ Metro umbrella - a compact model, perfect for people on the go, featuring Blunt’s unique and patented Radial Tensioning System which results in the world’s strongest umbrella. Plus a small (227ml) KeepCup - the world’s first barista standard reusable cup - designed for coffee or tea on the run.

A limited number of BLUNT + KEEPCUP packs are currently available in Australia.

BLUNT + KEEPCUP will be available in the BLUNT™ Metro model, RRP$99.00 online at https://www.bluntumbrellas.com/au/

ENDS

ABOUT BLUNT™
BLUNT™ makes umbrellas with unprecedented strength and performance; laying claim to creating the only umbrella on the market with a fully tensioned canopy. Since launching in 2009, BLUNT™ has received countless accolades from design critics and press alike: being named a “revolution in umbrella design”; “a structure that falls between a suspension bridge and a NASA space probe” (The Wall Street Journal); and possessing “architectural integrity as unbroken as the dome of St. Peter’s” (Wired). In 2014, BLUNT won a prestigious iF Product Design award and a Red Dot Design Award at the International Design Awards in Germany.
 
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Rachel King: rachel@360pr.com.au | +61 423 833 814
 
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