ZUJI on TV
Announcement posted by ZUJI 07 Apr 2004
Asia Pacific?s leading online travel company ZUJI today announced its first entry onto Australian television with an on-air partnership with Channel Nine?s Today Show.
From this week, ZUJI (www.zuji.com.au) will present a ?Hotel Deal of the Week? at 6.50am each Wednesday morning, in which it will profile domestic and/or international hotels that can be booked online using ZUJI?s ?Hotel Guru? booking tool.
The segments will contain information about ZUJI?s hotel deals encompassing, but not limited to, provision of room rates and special offers, such as free room upgrades, meals, gifts, services and/or vouchers.
The 12 month campaign with Channel Nine is ZUJI?s first ever foray onto television. The company first launched above-the-line marketing and promotions in August 2003, with an integrated print, online and outdoor campaign that focused on building awareness and driving customers to the ZUJI site.
The campaign was incredibly successful for ZUJI and saw its prompted brand awareness jump from 38% in May 2003, to 46% in September 2003 and then to 66% in January this year .
?We are committed to providing Australian travellers with a wide range of travel options online ? including great prices and great deals on a full range of travel options including flights, hotels, car hire and activities. ZUJI?s Channel Nine partnership is our first foray into television, and it is a strategic step which is designed to tempt even more Australians to book travel online with ZUJI,? said Jo O?Brien, General Manager for ZUJI Australia.
This week on the Today Show, ZUJI is offering rooms at the luxurious Stamford Plaza in Sydney?s exclusive Double Bay for just $200 per night with $100 credit to spend on any food or beverage at the hotel.
About ZUJI
ZUJI is Asia Pacific?s leading online travel company.
ZUJI is a joint venture of 15 leading airlines operating in Asia-Pacific, and Travelocity, the most popular travel site in the United States. The airlines are All Nippon Airways, Cathay Pacific Airways, China Airlines, EVA Airways, Garuda Indonesia, Hong Kong Dragon Airlines, Japan Airlines, Malaysia Airlines, Northwest Airlines, Philippine Airlines, Qantas Airways, Royal Brunei Airlines, SilkAir, Singapore Airlines and United Airlines.
Note: The merger of Japan Air System (JAS) and Japan Airlines (JAL) was completed on 1 April 2004. The combined new entity is called Japan Airlines.
ZUJI has Internet travel sites and offices in five Asia Pacific countries.
ZUJI site urls are:
Singapore: www.zuji.com.sg (English language)
Hong Kong: www.zuji.com.hk (English and Chinese language)
Taiwan: www.zuji.com.tw (Chinese language)
Australia: www.zuji.com.au (English language)
Korea: www.nextour.co.kr (Korean language / under brand name "Nextour")
ZUJI?s Head Quarters are located in Singapore.
ZUJI partners with:
* Yahoo! in Australia, Hong Kong, Singapore and Korea to power the travel channel
* ninemsn ?Getaway Travel? in Australia, the #1 online portal in Australia to power the travel channel
* MSN in Singapore and Korea to power the travel channel
* AsiaOne, news portal in Singapore to power the travel channel
* Taiwan Top Tours, China Times Travel Services for Taiwan domestic itineraries
* Naver.com Korea to power an exclusive store in the travel section
* Korean Air for provision of ?Honeymoon? and ?Woman? travel portal
ZUJI is Asia Pacific?s most comprehensive online travel company, empowering travellers to create their own journeys with online access to a comprehensive range of travel products and including more than 300 airlines, 33,000 hotels, 50 car hire companies and more than 3,000 activities and attractions.
ZUJI has an online member base exceeding 1 million travellers and has aggressive expansion plans in Asia Pacific. ZUJI?s target countries for future expansion include New Zealand, India, China and other South East Asia markets.
From this week, ZUJI (www.zuji.com.au) will present a ?Hotel Deal of the Week? at 6.50am each Wednesday morning, in which it will profile domestic and/or international hotels that can be booked online using ZUJI?s ?Hotel Guru? booking tool.
The segments will contain information about ZUJI?s hotel deals encompassing, but not limited to, provision of room rates and special offers, such as free room upgrades, meals, gifts, services and/or vouchers.
The 12 month campaign with Channel Nine is ZUJI?s first ever foray onto television. The company first launched above-the-line marketing and promotions in August 2003, with an integrated print, online and outdoor campaign that focused on building awareness and driving customers to the ZUJI site.
The campaign was incredibly successful for ZUJI and saw its prompted brand awareness jump from 38% in May 2003, to 46% in September 2003 and then to 66% in January this year .
?We are committed to providing Australian travellers with a wide range of travel options online ? including great prices and great deals on a full range of travel options including flights, hotels, car hire and activities. ZUJI?s Channel Nine partnership is our first foray into television, and it is a strategic step which is designed to tempt even more Australians to book travel online with ZUJI,? said Jo O?Brien, General Manager for ZUJI Australia.
This week on the Today Show, ZUJI is offering rooms at the luxurious Stamford Plaza in Sydney?s exclusive Double Bay for just $200 per night with $100 credit to spend on any food or beverage at the hotel.
About ZUJI
ZUJI is Asia Pacific?s leading online travel company.
ZUJI is a joint venture of 15 leading airlines operating in Asia-Pacific, and Travelocity, the most popular travel site in the United States. The airlines are All Nippon Airways, Cathay Pacific Airways, China Airlines, EVA Airways, Garuda Indonesia, Hong Kong Dragon Airlines, Japan Airlines, Malaysia Airlines, Northwest Airlines, Philippine Airlines, Qantas Airways, Royal Brunei Airlines, SilkAir, Singapore Airlines and United Airlines.
Note: The merger of Japan Air System (JAS) and Japan Airlines (JAL) was completed on 1 April 2004. The combined new entity is called Japan Airlines.
ZUJI has Internet travel sites and offices in five Asia Pacific countries.
ZUJI site urls are:
Singapore: www.zuji.com.sg (English language)
Hong Kong: www.zuji.com.hk (English and Chinese language)
Taiwan: www.zuji.com.tw (Chinese language)
Australia: www.zuji.com.au (English language)
Korea: www.nextour.co.kr (Korean language / under brand name "Nextour")
ZUJI?s Head Quarters are located in Singapore.
ZUJI partners with:
* Yahoo! in Australia, Hong Kong, Singapore and Korea to power the travel channel
* ninemsn ?Getaway Travel? in Australia, the #1 online portal in Australia to power the travel channel
* MSN in Singapore and Korea to power the travel channel
* AsiaOne, news portal in Singapore to power the travel channel
* Taiwan Top Tours, China Times Travel Services for Taiwan domestic itineraries
* Naver.com Korea to power an exclusive store in the travel section
* Korean Air for provision of ?Honeymoon? and ?Woman? travel portal
ZUJI is Asia Pacific?s most comprehensive online travel company, empowering travellers to create their own journeys with online access to a comprehensive range of travel products and including more than 300 airlines, 33,000 hotels, 50 car hire companies and more than 3,000 activities and attractions.
ZUJI has an online member base exceeding 1 million travellers and has aggressive expansion plans in Asia Pacific. ZUJI?s target countries for future expansion include New Zealand, India, China and other South East Asia markets.