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What's happening in film, TV, advertising and online video?

Announcement posted by Preferred Media Pty Ltd 07 Feb 2018

Major Australian survey explores how the business of the moving image is changing
Marketers and advertisers produce as much video content as Hollywood or the major broadcasters. And whichever of those industries you're in, you're facing change. More content. More competition. More challenges. There are some scary big picture statistics out there:

 * Netflix will release 80 films in 2018 – around twice as many as any Hollywood studio

 * Video traffic will be 82 percent of all consumer Internet traffic by 2021. And 13% of that will be live video.

 * Digital ad spend was predicted to overtake TV spend in 2017 - but growth is slowing.

How do you work out what's really going on?

The Moving Images Moving Landscape survey will give hard data on what's happening with the moving image in Australia. For example:

Who's creating content?
Film used to be expensive and difficult - now everyone has a video camera in their pocket. And many of us have editing and production software. It's never been easier to make a movie. And marketing teams are far less dependent on external suppliers.

What's happening to funding and budgets?
There's always financial pressure - but is it getting worse?
What about advertising creative? Does the explosion of online video mean more funds for video overall? Or does it take money away from TV budgets?

Where is content being distributed?
Distribution is getting more complex. There are now over 30 free to air TV channels where your program or ad can be shown.
Add online to that. Streaming services like Netflix (Australia's most trusted brand according to YouGov) may commission or licence your content. Or if you're making ads, there are dozens of networks to pick from.

How is content being managed?
Is it all stuck in a cupboard at the back of the office, ready to be wiped when you need the hard drive again? Or is it in a state-of-the-art media asset management system? In either case, can you find it quickly when you want it? And if you can't, who's responsible?

What are the top challenges?
Rights management? Creating content quality? Controlling cost? Distribution platforms? Or something else entirely?

and help us answer these questions and more.

More about the Survey
The survey takes about 10 minutes to complete. All answers are confidential and only aggregate and anonymous data will be released.
All respondents who register an email address receive a copy of the final report completely free of charge.

About Preferred Media
Preferred Media have been helping film and TV producers, ad agencies, brand advertisers and others look after rich media content for decades. We have moved with the industries we serve from traditional film and tape media into a digital world where we provide managed digital media asset management. We see our clients facing disruptive change and we're conducting this survey to help them and the wider industry get a clear picture of what that means for them.
For further information see preferredmedia.com.au