Homepage Ricoh Australia newsroom

Ricoh breaks its own record

Announcement posted by Ricoh Australia 12 Apr 2003

Ricoh launches the fastest digital camera in the world again!
In April 2003, Ricoh will launch the Caplio G3, a digital camera with a shutter response time so fast it beats that of conventional 35mm cameras. Faster even than the previous record holder, the Ricoh Caplio RR30, this 3.24 megapixel digital camera with 3x optical zoom boasts a shutter response time of a mere 0.14 seconds the fastest in the world As of February 1, 2003 for all auto focus digital cameras. Speed measured as a time between pressing shutter release button and starting exposure in auto focus mode without using focus lock. .
Ernie Clark, Ricoh National Marketing Manager, Photographic Division, comments: The Caplio G3 challenges the perception that one must compromise on shutter reaction speed in order to gain the many other advantages of digital photography. This stylish digital camera is ideal for both personal and business users alike.
The Caplio G3 achieves incredible speed with its hybrid auto-focussing system, comprising both external and through-the-lens focusing, giving the user the ability to capture a vast range of shots in all conditions. Plus the Caplio G3 has stylish casing, designed to fit comfortably in the photographers hand.
With an incredibly low RRP of just $649, The Caplio G3 is very competitively priced but the free inclusion of the long-lasting lithium-ion battery and charger (valued at $250) makes it unrivalled value for money. The lithium battery enables up to 3500 shots to be taken between charges plus the G3 can also be powered by two convenient AA alkaline or nickel metal hydride batteries or an AC adaptor.
The Caplio G3 has many of the impressive features of the Caplio RR30, Ricohs most successful digital camera to date, such as brilliant 1cm macros, continuos shooting, high sensitivity mode and six practical scene modes. And it also has some key improvements:
Capture stills and movies with sound
Users can record up to 120 seconds of AVI video with sound. The sound-recording capabilities can act as a convenient voice recorder or enable the user to leave an eight-second voice memo pertaining to each picture.
Improved flash recycling time
The flash recycling time of the G3 is an impressive 4.5 seconds which works with the fast shutter time to reduce delays between shots.
Improved LCD
The improved LCD screen of the Caplio G3 makes viewing and reviewing shots easier and clearer in all light conditions
Unique body shape
The Caplio G3s unique body shape was born of close observations on how we naturally hold objects such as pens, drinks cans, round stones and regular 35mm cameras. This research led directly to the development of the G3s rounded shape that makes it extremely comfortable to hold. The back of the camera is intentionally flat so that it can be laid down safely when not in operation.
The Caplio G3 has 8MB of internal memory and can also use optional secure digital memory cards or multimedia cards. The bundled software allows fast, easy and instant image transfers from the Caplio G3 to USB-equipped personal computers.
RRP: $649 (includes rechargeable lithium battery and charger valued at $250). Ricoh digital cameras are available from specialists nationally. Contact 1300 363 741 or www.ricoh.com.au
About Ricoh
Ricoh Co.,Ltd., was established on February 6, 1936. The Ricoh Group consists of 376 subsidiaries and 28 affiliates. The Ricoh Group engages in such global-scale activities as the development, production, marketing and after-sales service of office equipment and photographic products in five regions around the world (Japan, the Americas, Europe, China and Taiwan and the Asia-Pacific region). The Group has more than 74,000 employees, with Fiscal Year 2001 sales in excess of US$14 billion.
Ricoh photographic products are sold through more than 1500 outlets nationally, including leading camera specialists and electronics retailers.
Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh.com.au