Announcement posted by
Abcorp Holding Pty Ltd
22 Feb 2018
Marino Sussich announces that according to the licence agreement with Anheuser-Busch, the production of King Lager and King Lite beers will start in Mexico in February 2018.
Marino Sussich, CEO of Australian Brewing Corporation is pleased to advise that pursuant to the licence agreement with Anheuser-Busch the production of King Lager and King Lite beers will commence in Mexico in February 2018.
The Mexican produced King beers will be sold in the U.S., Canada, and Mexico to start with as part of a global roll-out." said Mr. Sussich.
The product will come in the traditional six packs and have similar alcohol per volume levels as Budweiser. The pricing points will be very similar to that of Corona.
Australian Brewing Corporation is in discussions with other international breweries in relation to the production and distribution of its beers.