A Sales Performance Virtual Coach is coming to Salesforce

In a pivotal moment for B2B sales capability, The Beyond 19 Diamond Model will soon be launched as an app within Salesforce.

For the first time, B2B companies will be able to seamlessly access the highly sought-after sales behaviour assessment and a sophisticated pathway to making the right moves at the right time during each sale.

The app, by Beyond 19 Partners with technical support from Coroma, is called Sales Performance Virtual Coach.

It will map out specific tasks and actionable insights for individual salespeople based on 20 years of research into high-performance sales behaviours.

Tony Hall, Beyond 19 Partners Managing Partner and co-creator of The Diamond Model, said in such a competitive marketplace, face-to-face interaction and a true understanding of the customer was more important than ever before.

"Designed for B2B sales teams in banking, insurance, manufacturing, media, industrials and wholesale distribution, B2Bs simply can't afford to focus solely on transactions or come across like just another commodity provider," he said.

"We know, with the right behaviour, salespeople will build a loyal and larger customer base, which ultimately improves win rates, margins and overall sales growth."

In fact, The Beyond 19 Diamond Model has already given more than 200 companies from around the globe a sustainable advantage. Since launching in 2009 it has helped B2Bs:

• Win 25% more new-name customers in the first year

• Increase sales growth between 10 and 38% in 12 months

• Close more profitable deals, increasing margins by 3 points

Sales Performance Virtual Coach is a clear pathway to assist business owners, CEOs, CFOs and Sales Managers to embed a long-term successful sales culture.

With 24/7 access, users can highlight areas of strength to leverage from, focus on the customer engagement behaviours that align with your business and tap into reports or tasks that help close deals faster.

Mark Townsend, General Manager of Coroma, said the app's integration with Salesforce would provide seamless connectivity between the benefits of Salesforce and The Diamond Model.

"This is a pivotal moment for sales performance because The Diamond Model is not a prescriptive, one-size-fits-all approach," he said.

"This gives the individual salesperson the ability to tailor their own behaviours to maximise and realise the potential of every opportunity.

The technology is designed for easy navigation and flexibility so that users can configure their own reports and dashboards that measure what's important to them - from sales performance tasks to behaviour assessments and actions.