What’s Purple and Green and rewards Aussies who keep our country clean?

SYDNEY: 20 March, 2018: Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia, has partnered with Australian recycling innovator, Envirobank Recycling, to launch a ‘Recycle for Rewards’ program – enabling Australians to turn their recycling into holidays, flights and more when they recycle at Envirobank-operated collection points.

From today, Velocity members can earn Velocity Points every time they recycle drink containers at any Envirobank-operated collection points[1], by signing up to Envirobank’s Crunch program and linking their Velocity membership before recycling. For every eligible drink container that is recycled, members will earn 15 Envirobank Crunch credits, which can then be transferred into five Velocity Points.

Velocity Frequent Flyer Chief Commercial Officer Sterling Brain said: “Velocity and the wider Virgin Australia Group is passionate about doing our bit to reduce our carbon footprint. This partnership with Envirobank means our members can also get involved by turning their recycling into Velocity Points, which they can then use on a holiday.

“Envirobank is doing some incredible work in encouraging Australians to recycle and rewarding that behaviour, and we’re delighted to partner with them to give our Velocity members another way of earning Points,” Mr Brain said.

Envirobank Recycling collection points are available in metropolitan and regional areas, as well as pop-up mobile collection sites.

Narelle Anderson, founder and managing director or Envirobank Recycling, said: “High-volume, automated depots are already operational in Darwin and Revesby, with West Gosford and Newcastle opening in coming weeks.

“Working with Velocity to introduce a program that pays recyclers for the good they do in a ‘currency’ that matters to them personally – such as flights and holidays – is a huge incentive for more Australians to participate in Container Deposit Schemes.

“With an estimated 3.4 billion eligible containers in NSW alone, there are literally billions of Frequent Flyer Points up for grabs for savvy recyclers," Ms Anderson said.

Mobile collection sites also operate at selected Surf Life Saving Clubs up and down the NSW coast. Available at scheduled times on allocated dates, a full list of locations and collection days for Velocity members is available at https://www.envirobank.com.au/who-we-are/mobile-collections/.

Envirobank’s Crunch ‘Recycle for Rewards’ program is available in New South Wales and the Northern Territory. Other states, such as Queensland, Victoria and Western Australia, will follow as additional Container Deposit Schemes are rolled out over coming months.

For more information and to see the schedule and location of collection sites head to https://www.envirobank.com.au/who-we-are/mobile-collections/. For more information Velocity and its benefits, head to the Velocity Frequent Flyer website.

How to earn Velocity Frequent Flyer Points and Rewards through Recycling with Envirobank
1. Sign up to Envirobank’s Crunch “Recycle for Rewards” program and link your Velocity account
2. Recycle eligible[i] containers at an Envirobank automated-depot or mobile-collection site on a scheduled collection day. Envirobank will accept all eligible drink containers. Containers must be empty and have the 10c refund marking on the label.
3. Transfer Crunch credits earned to Velocity Frequent Flyer points. One container = 15 Crunch credits = 5 Velocity Frequent Flyer points.
4. Redeem your Velocity points for holidays, flights, accommodation– whatever takes your fancy!

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About Velocity Frequent Flyer
Velocity Frequent Flyer is the multi award-winning loyalty program of Virgin Australia. The program launched in 2005 bringing competition to the loyalty landscape in Australia for the first time by offering genuine and unique rewards to its members. 

Today, the program has a membership base of more than 8 million. The program gives members the ability to earn Points when flying to more than 600 destinations worldwide with Virgin Australia or 12 airline partners including Air New Zealand, Delta Air Lines, Etihad Airways, and Singapore Airlines. It also offers an extensive portfolio of more than 100 hotel brands and a partnership with Virgin Australia Holidays, giving members the ability to earn Points at more than 160,000 hotels around the world. Velocity Frequent Flyer has the widest retail offering of any loyalty program in Australia with more than 200 retail brands in its online e-store, and a wide range of credit and charge card options providing members the flexibility to earn Velocity Points directly or transfer points from partners.

 In 2013 Velocity launched Australia’s first frequent flyer program for pets. Adding to the list of program firsts, Velocity offers Family Pooling where family members can group Points and Status Credits into one account for greater rewards as well as Parental Pause for those members expecting a new addition to the family and want to pause their membership for six months, and pick up where they left off with their membership level intact.

Velocity Frequent Flyer continues to bring unique innovations to the Australian market. In 2016 it partnered with household favourite flybuys giving members brand new ways to earn Points and Velocity Status Credits on everyday spend. Also in 2016, Velocity and BP introduced an Australian-first benefit allowing customers to pay for their fuel and eligible in-store purchases with Velocity Points.  

About Envirobank Recycling
Envirobank Recycling is Australia’s most innovative recycling company, combining technology with Australians’ desire to recycle. Founded in 2008 to incentivise recyclers, it specialises in large, automated, high-speed collection points. Envirobank introduced the concept of Reverse Vending Technology to Australia, offering a full suite of machines from mini RVMs to large kiosks that can handle high-volumes. Envirobank’s ultimate vision is to change the way Australians recycle and reward people for the good they do. For more information visit www.envirobank.com.au.

ENDS