Boost Mobile executes Retail Agreement with Telstra for 5 years
Announcement posted by Boost Mobile Australia 22 Mar 2018
Renewed retail agreement highlights important role for Boost Mobile in Telstra’s multi-brand strategy
SYDNEY, Australia, 22 March 2018 – BOOST MOBILE, the world’s largest youth telco brand globally after being founded in Australia in 2000, has today announced a new, five-year contract with Telstra that will ensure its customers continue to receive great mobile network coverage, competitive data plans, no lock-in contracts and great service – all powered by the 4G Telstra Mobile Network, for many more years to come. The announcement comes off the back of a successful 5 year relationship, and will see Boost Mobile continue to play a key role in Telstra’s multi-brand strategy, moving forward.
Boost Mobile has successfully carved out an important niche in the hearts and minds of young Australians, with extended reach through the subcultures of music and lifestyle sports including skateboarding and surfing. Such a position was reinforced with the recent launch of enhanced Boost Anytime Plus pre-paid plans, that have seen an increase to data inclusions on recharges of $20 and above, including an extra 8GB of data on the $50 Boost Anytime Plus recharge now 20GB with every recharge. Plus the addition of 100 minutes of calls from Australia to standard International numbers in 50 eligible destinations now included for $30 recharges and above**, to allow Boost Mobile customers to get connected with family and friends overseas. For those on baseline plans, the $15 add-on has also seen improvement with the addition of 100 minutes and 100 texts from Australia to standard International numbers across 40 eligible destinations***.
Boost Mobile is committed to offering its customers MORE of what they want, including data and coverage, as well as teaming up with Australia’s hottest artists, athletes, events and championships, to ensure customers get MORE rewards, content and VIP access.
“Today’s announcement cements Boost Mobile as a core pillar of Telstra’s multi-brand strategy, and is recognition of our position as a brand that is immersed in youth culture. We know what our customers want, because we are part of their community and have been for many years now, and are dedicated to giving them the connectivity they need for their everyday adventures”, says Peter Adderton, Boost Mobile Founder and Director.
“We are now a global, multi-billion dollar brand but never forget that it all started in Australia, which remains an important market of focus for us. Today’s news ensures we can continue to offer customers access to a network powered by Telstra, with our plans that address their specific needs, wants and desires. We appreciate the ongoing and ever-growing relationship we share with Telstra, and their desire to embrace and grow with Boost Mobile”, he added.
About Boost Mobile
At Boost Mobile, we know that no one wants to spend their time stressing over mobile phone contracts, so we’ve cut the nonsense. We offer pre-paid plans (all 4G-enabled on the Telstra Mobile Network*) with generous call, text and data inclusions and no lock in contracts. All Boost customers also benefit from data-free music streaming of Apple Music across all recharges. Subscription charges apply. Data-free music streaming: Non-music content such as video, downloads, album art, authentication, social interaction will incur data charges.
Boost Mobile makes it easy for customers to manage their service. The Boost Mobile App, allows customers to check their balance, recharge and view their usage history.
Disclaimer: *Boost offers 3G and 4G services on the Telstra Mobile Network. The Telstra Mobile Network offers 4G in all capital CBDs and associated airports, most surrounding suburban areas and in over 600 regional towns. You’ll automatically switch to our fastest available 3G in other coverage areas around Australia. Check coverage at telstra.com/coverage. Service provided by Telstra Corporation Limited, ABN 33 051 775 556
**Boost Anytime Plus™ recharges of $30 more include 100 minutes of standard international calls to the following 50 eligible destinations: CANADA, GERMANY, IRELAND, CHINA, USA, UNITED KINGDOM, SOUTH AFRICA, SOUTH KOREA, INDIA, NEW ZEALAND, INDONESIA, CYPRUS, GUAM, HAWAII, MONGOLIA, ROMANIA, ISRAEL, DENMARK, LUXEMBOURG, MALTA, SWEDEN, BANGLADESH, HONG KONG, PUERTO RICO, AMERICAN SAMOA, BRUNEI, PAKISTAN, THAILAND, MEXICO, JAPAN, COLOMBIA, FRANCE, KUWAIT, MALAYSIA, SINGAPORE, ICELAND, HUNGARY, NORWAY, PERU, CAMBODIA, FINLAND,GREECE, SPAIN, CZECH REPUBLIC, SLOVAK REPUBLIC, CHILE, LAOS, VIETNAM, BRAZIL, TAIWAN.
***$15 Add-on includes 100 minutes and 100 texts from Australia to standard International numbers in the following 40 eligible destinations:
CYPRUS, INDONESIA, GUAM, HAWAII, MONGOLIA, ROMANIA, ISRAEL, DENMARK, LUXENBOURG, MALTA, SWEDEN, BANGLADESH, HONG KONG, PUERTO RICO, AMERICAN SAMOA, BRUNEI, PAKISTAN, THAILAND, MEXICO, JAPAN, COLUMBIA, FRANCE, KUWAIT, SOUTH KOREA, INDIA, ICELAND, HUNGARY, NORWAY, PERU, CAMBODIA, FINLAND, GREECE, SPAIN, CZECH REPUBLIC, SLOVAC REPUBLIC, CHILE, LAOS, VIETNAM, BRAZIL, TAIWAN.
For more information, please contact:
Rebecca Blasina
Senior Account Director
Closer Communications
rebecca@closer.com.au
0420 805 567
Boost Mobile has successfully carved out an important niche in the hearts and minds of young Australians, with extended reach through the subcultures of music and lifestyle sports including skateboarding and surfing. Such a position was reinforced with the recent launch of enhanced Boost Anytime Plus pre-paid plans, that have seen an increase to data inclusions on recharges of $20 and above, including an extra 8GB of data on the $50 Boost Anytime Plus recharge now 20GB with every recharge. Plus the addition of 100 minutes of calls from Australia to standard International numbers in 50 eligible destinations now included for $30 recharges and above**, to allow Boost Mobile customers to get connected with family and friends overseas. For those on baseline plans, the $15 add-on has also seen improvement with the addition of 100 minutes and 100 texts from Australia to standard International numbers across 40 eligible destinations***.
Boost Mobile is committed to offering its customers MORE of what they want, including data and coverage, as well as teaming up with Australia’s hottest artists, athletes, events and championships, to ensure customers get MORE rewards, content and VIP access.
“Today’s announcement cements Boost Mobile as a core pillar of Telstra’s multi-brand strategy, and is recognition of our position as a brand that is immersed in youth culture. We know what our customers want, because we are part of their community and have been for many years now, and are dedicated to giving them the connectivity they need for their everyday adventures”, says Peter Adderton, Boost Mobile Founder and Director.
“We are now a global, multi-billion dollar brand but never forget that it all started in Australia, which remains an important market of focus for us. Today’s news ensures we can continue to offer customers access to a network powered by Telstra, with our plans that address their specific needs, wants and desires. We appreciate the ongoing and ever-growing relationship we share with Telstra, and their desire to embrace and grow with Boost Mobile”, he added.
About Boost Mobile
At Boost Mobile, we know that no one wants to spend their time stressing over mobile phone contracts, so we’ve cut the nonsense. We offer pre-paid plans (all 4G-enabled on the Telstra Mobile Network*) with generous call, text and data inclusions and no lock in contracts. All Boost customers also benefit from data-free music streaming of Apple Music across all recharges. Subscription charges apply. Data-free music streaming: Non-music content such as video, downloads, album art, authentication, social interaction will incur data charges.
Boost Mobile makes it easy for customers to manage their service. The Boost Mobile App, allows customers to check their balance, recharge and view their usage history.
Disclaimer: *Boost offers 3G and 4G services on the Telstra Mobile Network. The Telstra Mobile Network offers 4G in all capital CBDs and associated airports, most surrounding suburban areas and in over 600 regional towns. You’ll automatically switch to our fastest available 3G in other coverage areas around Australia. Check coverage at telstra.com/coverage. Service provided by Telstra Corporation Limited, ABN 33 051 775 556
**Boost Anytime Plus™ recharges of $30 more include 100 minutes of standard international calls to the following 50 eligible destinations: CANADA, GERMANY, IRELAND, CHINA, USA, UNITED KINGDOM, SOUTH AFRICA, SOUTH KOREA, INDIA, NEW ZEALAND, INDONESIA, CYPRUS, GUAM, HAWAII, MONGOLIA, ROMANIA, ISRAEL, DENMARK, LUXEMBOURG, MALTA, SWEDEN, BANGLADESH, HONG KONG, PUERTO RICO, AMERICAN SAMOA, BRUNEI, PAKISTAN, THAILAND, MEXICO, JAPAN, COLOMBIA, FRANCE, KUWAIT, MALAYSIA, SINGAPORE, ICELAND, HUNGARY, NORWAY, PERU, CAMBODIA, FINLAND,GREECE, SPAIN, CZECH REPUBLIC, SLOVAK REPUBLIC, CHILE, LAOS, VIETNAM, BRAZIL, TAIWAN.
***$15 Add-on includes 100 minutes and 100 texts from Australia to standard International numbers in the following 40 eligible destinations:
CYPRUS, INDONESIA, GUAM, HAWAII, MONGOLIA, ROMANIA, ISRAEL, DENMARK, LUXENBOURG, MALTA, SWEDEN, BANGLADESH, HONG KONG, PUERTO RICO, AMERICAN SAMOA, BRUNEI, PAKISTAN, THAILAND, MEXICO, JAPAN, COLUMBIA, FRANCE, KUWAIT, SOUTH KOREA, INDIA, ICELAND, HUNGARY, NORWAY, PERU, CAMBODIA, FINLAND, GREECE, SPAIN, CZECH REPUBLIC, SLOVAC REPUBLIC, CHILE, LAOS, VIETNAM, BRAZIL, TAIWAN.
For more information, please contact:
Rebecca Blasina
Senior Account Director
Closer Communications
rebecca@closer.com.au
0420 805 567