Catchi expands team with heavy weight Digital Conversion professional Greg Storey

Greg’s appointment flows from a perfect fit with the highly specialised team at Catchi and the large aspirations of this company. He is a senior level digital marketer and conversion expert with strong experience in the travel, finance and retail e-commerce spaces. Combining his broader digital marketing expertise gained over 10+ years with a deep understanding of conversion principles, Greg brings a rare combination of strategic and tactical digital marketing expertise.

One of Greg’s specialities lies in assisting clients and team members integrate a culture of continual optimisation, testing and learning, focused on improving business outcomes.

Bringing a wealth of experience in utilising both qualitative and quantitative research methods Greg is able to formulate a clearer picture of customer behaviour and their psychology, and then devising alternative experiences that can be scientifically tested. This enables Catchi clients to benefit by providing their customers with a better user experience, improved conversion rates and more revenue.

“To be the best at anything requires focus, so instead of dissipating my focus into many digital marketing areas, I realised I needed to embed myself in a culture and team whose sole focus is to dramatically improve conversion and revenue for clients, and with Catchi being the only dedicated Conversion Consultancy in New Zealand, working with Catchi was the next logical move for my career.” ~ Greg Storey

Greg has invaluable experience in bringing together the process and people to create an optimisation system that delivers consistent conversion and revenue improvement for clients in all industries. His expertise lifts Catchi to yet another level of team cooperation and high quality cross functional delivery.

“Over the last six years, we have built an amazing track record here in New Zealand as the only dedicated Optimisation Partner for medium to large size companies. Our Digital Conversion Specialists pioneer Conversion Programs for our high profile clients such as Air NZ, Southern Cross and Les Mills and as the team has grown we saw a need for a dedicated Lead role to support the team, our internal processes and a high quality delivery. Acquiring a strong player like Greg with such substantial skills and knowledge is a very exciting step in solidifying and growing our market position and enables us to offer even higher quality, data driven programs”, says CEO Cornelius Boertjens.

About Catchi
Catchi partners with medium to large size companies to optimise their digital channel, resulting in a higher percentage of visitors taking the action their clients desire. They are Australasia’s leading specialists in Digital Conversion Optimisation (also Conversion Rate Optimisation or CRO), which is a data driven science and an art that requires a specialist team to get the best and fastest results. Catchi is the chosen Optimisation partner for companies such as Air New Zealand, ANZ, Les Mills International, Southern Cross, Genesis Energy, amongst others.