News: PRINCE CHARLES CALLS FOR SUSTAINABLE FASHION IN AUSTRALIAN EXCLUSIVE WITH AFR MAGAZINE
Announcement posted by Fairfax Media 04 Apr 2018
• His Royal Highness grants first interview with Australian media in five years
• Prince Charles champions sustainable fashion, speaking about his own recycled wardrobe and encouraging others to move away from a ‘throwaway society’
• Prince Charles reveal
In an Australian exclusive, his Royal Highness the Prince of Wales(‘HRH’) has granted a rare interview with The Australian Financial Review Magazineabout the critical environmental challenges facing the global fashion industry.
Published this Friday April 6th,AFR Magazine’s biannual Fashion Issue cover story marks the first time in five years that Prince Charles has granted an interview to the Australian media.
Written by AFR Magazine’sesteemed London-based international fashion editor Marion Hume, the story’s release comes as Prince Charles and the Duchess of Cornwall embark on a Royal Tour of Australia, during which time HRH will open the XXI Commonwealth Games.
For the exclusive feature, Prince Charles agreed to provide direct answers via an email Q&A with Marion Hume.
Ms Hume was also invited to HRH’s London home, Clarence House, and to attend various engagements and closed door meetings in January and February of 2018, for which Hume was accompanied by photographer Andrew Lamb who shot exclusively for AFR Magazine.
One of these engagements saw Hume unexpectedly stand beside Prince Harry when he turned up, unheralded, to hear his father speak.
Shadowing Prince Charles for part of his relentless schedule gave Hume insight into the future King’s views on the importance of sustainability in fashion, as well as the environmental benefits of wool.
AFR MagazineEditor Matthew Drummondsaid: “Marion is one of the world’s best fashion journalists. She’s also been a long-time advocate for sustainability within the fashion industry.
“She identified Prince Charles as one of the earliest influencers on sustainable fashion and environmental conservation more generally. We pursued access to HRH as our first choice for the cover of the Fashion Issue, and were thrilled to be granted access. The Prince’s answers to Marion’s questions are frank and personal, and she experienced first-hand his genuine passion for sustainability in fashion.”
“In the Fashion Issue, Marion also interviewed Pharrell Williams, who is a brand ambassador for Chanel, about his influence on the current trend of gender-fluid fashion. If we hadn’t secured Prince Charles, the Pharrell exclusive would have easily made a great Fashion Issue cover story. Having such strong cover-worthy stories is an editor’s goal and dream – and when combined with the story Marion produced on sustainability and the cashmere industry in Mongolia, I believe we have AFR Magazine’sbest ever Fashion Issue,” adds Matthew Drummond.
The Prince Charles cover story sees HRH discuss the position of Australia’s environment – including the Great Barrier Reef, and the catastrophic price that future generations will pay if unsustainable environmental practices are left to continue.
Speaking of her decision to request an interview with HRH, Marion Humesaid Prince Charles had been an early and consistent leader in raising awareness about the environmental price of fashion.
“Prince Charles was far ahead of the curve when warning people about the negative impacts that synthetic fabrics have on the environment. He was one of the first fashion ‘influencers’ – one who used his platform to support conscious clothing made from sustainable fabrics,” she said.
As part of the interview, Prince Charles told Hume, “It is extraordinary how fashions change and, speaking as someone who, on the whole, hates throwing away things without finding another use for them or mending them, I couldn’t be more delighted if, at last, there is a growing awareness of the urgent need to get away from the ‘throwaway society’ and to move towards a more ‘circular economy’.”
He also spoke about his personal approach to fashion, saying: “I have always believed in trying to keep as many of my clothes and shoes going for as long as possible (some go back to 1971 and one jacket to 1969!) – through patches and repairs – and in this way I tend to be in fashion once every 25 years …”
A former editor of Vogue Australia, and previously a senior consultant for the United Nations’ ITC Ethical Fashion Initiative, Marion Hume has been AFR Magazine’sinternational fashion editor since 2005.
Along with Prince Charles, Hume has interviewed global fashion’s leading figures including Karl Lagerfeld, Giorgio Armani, Tom Ford and Christian Louboutin as well as CEOs of the industry’s biggest companies including Louis Vuitton’s Michael Burke and Gucci’s Marco Bizzarri.
Continuing with the theme of sustainable fashion, Hume also penned a special feature for the Fashion Issue covering the ground-breaking partnership between luxury giant Kering (which owns Saint Laurent, Gucci and Stella McCartney), Rio Tinto, NASA and the Wildlife Conservation Society.
Hume travelled to Mongolia for the assignment, along with Fairfax photographer James Brickwood, to discover first-hand how the four organisations are working together with local goat herders to put the global cashmere industry onto a more sustainable footing.
AFR Magazine is printed monthly inside The Australian Financial Review newspaper. It has been awarded Best Newspaper Inserted Magazine at the Australian Magazine Awards in 2013, 2014, 2015, 2016 and 2017.
Published this Friday April 6th,AFR Magazine’s biannual Fashion Issue cover story marks the first time in five years that Prince Charles has granted an interview to the Australian media.
Written by AFR Magazine’sesteemed London-based international fashion editor Marion Hume, the story’s release comes as Prince Charles and the Duchess of Cornwall embark on a Royal Tour of Australia, during which time HRH will open the XXI Commonwealth Games.
For the exclusive feature, Prince Charles agreed to provide direct answers via an email Q&A with Marion Hume.
Ms Hume was also invited to HRH’s London home, Clarence House, and to attend various engagements and closed door meetings in January and February of 2018, for which Hume was accompanied by photographer Andrew Lamb who shot exclusively for AFR Magazine.
One of these engagements saw Hume unexpectedly stand beside Prince Harry when he turned up, unheralded, to hear his father speak.
Shadowing Prince Charles for part of his relentless schedule gave Hume insight into the future King’s views on the importance of sustainability in fashion, as well as the environmental benefits of wool.
AFR MagazineEditor Matthew Drummondsaid: “Marion is one of the world’s best fashion journalists. She’s also been a long-time advocate for sustainability within the fashion industry.
“She identified Prince Charles as one of the earliest influencers on sustainable fashion and environmental conservation more generally. We pursued access to HRH as our first choice for the cover of the Fashion Issue, and were thrilled to be granted access. The Prince’s answers to Marion’s questions are frank and personal, and she experienced first-hand his genuine passion for sustainability in fashion.”
“In the Fashion Issue, Marion also interviewed Pharrell Williams, who is a brand ambassador for Chanel, about his influence on the current trend of gender-fluid fashion. If we hadn’t secured Prince Charles, the Pharrell exclusive would have easily made a great Fashion Issue cover story. Having such strong cover-worthy stories is an editor’s goal and dream – and when combined with the story Marion produced on sustainability and the cashmere industry in Mongolia, I believe we have AFR Magazine’sbest ever Fashion Issue,” adds Matthew Drummond.
The Prince Charles cover story sees HRH discuss the position of Australia’s environment – including the Great Barrier Reef, and the catastrophic price that future generations will pay if unsustainable environmental practices are left to continue.
Speaking of her decision to request an interview with HRH, Marion Humesaid Prince Charles had been an early and consistent leader in raising awareness about the environmental price of fashion.
“Prince Charles was far ahead of the curve when warning people about the negative impacts that synthetic fabrics have on the environment. He was one of the first fashion ‘influencers’ – one who used his platform to support conscious clothing made from sustainable fabrics,” she said.
As part of the interview, Prince Charles told Hume, “It is extraordinary how fashions change and, speaking as someone who, on the whole, hates throwing away things without finding another use for them or mending them, I couldn’t be more delighted if, at last, there is a growing awareness of the urgent need to get away from the ‘throwaway society’ and to move towards a more ‘circular economy’.”
He also spoke about his personal approach to fashion, saying: “I have always believed in trying to keep as many of my clothes and shoes going for as long as possible (some go back to 1971 and one jacket to 1969!) – through patches and repairs – and in this way I tend to be in fashion once every 25 years …”
A former editor of Vogue Australia, and previously a senior consultant for the United Nations’ ITC Ethical Fashion Initiative, Marion Hume has been AFR Magazine’sinternational fashion editor since 2005.
Along with Prince Charles, Hume has interviewed global fashion’s leading figures including Karl Lagerfeld, Giorgio Armani, Tom Ford and Christian Louboutin as well as CEOs of the industry’s biggest companies including Louis Vuitton’s Michael Burke and Gucci’s Marco Bizzarri.
Continuing with the theme of sustainable fashion, Hume also penned a special feature for the Fashion Issue covering the ground-breaking partnership between luxury giant Kering (which owns Saint Laurent, Gucci and Stella McCartney), Rio Tinto, NASA and the Wildlife Conservation Society.
Hume travelled to Mongolia for the assignment, along with Fairfax photographer James Brickwood, to discover first-hand how the four organisations are working together with local goat herders to put the global cashmere industry onto a more sustainable footing.
AFR Magazine is printed monthly inside The Australian Financial Review newspaper. It has been awarded Best Newspaper Inserted Magazine at the Australian Magazine Awards in 2013, 2014, 2015, 2016 and 2017.