News: Good Weekend’s ‘52 Dream Destinations’ Turns The Lens onto the Wider World
Announcement posted by Fairfax Media 05 Apr 2018
Sydney April 5 2018 - Good Weekend is extending the success of its 52 Weekends Away franchise with a new 52 Dream Destinations special issue. Where 52 Weekends Away has Australia as its focus, and is published in October, the new 52 Dream Destinations issue has an international skew, with our writers scouring the world for the best places to visit in 2018. The inaugural glossy issue of Good Weekend’s 52 Dream Destinations is on sale Saturday 7th April.
With more than a million readers in print alone, plus unparalleled engagement thanks to the quality of its journalism, Good Weekend is the best way to reach the vast numbers of Australians who are engaged with both their home country, and the wider world.
“We write the definitive stories on the people, places and issues that matter,” says Good Weekend Editor, Katrina Strickland. “Our core markets of Sydney and Melbourne are the most sophisticated, developed cities in the country. Our readers expect nothing less.”
Broken into the categories of Adventure, Wellness, Food & Wine, Culture and Luxury, the 48-page issue showcases the most dazzling destinations from across the globe. The decision to launch an international travel issue to complement the domestic-focused 52 Weekends Away edition reflects how much our travel habits have changed over the past three decades; Australians go overseas for leisure and business at the drop of a hat these days.
“Our second annual travel special, ‘52 Dream Destinations’, is a celebration of the insatiable Australian appetite for new places and experiences," said Strickland. “With the world as its focus, ‘52 Dream Destinations’ is not only to read now - it’s the kind of edition readers will file in the magazine rack for inspiration when planning their next trip.”
The launch issue is supported by a suite of travel clients, from APT Touring, Travel Associates and Scenic Luxury Cruises to Abercrombie & Kent, The Ghan and Spirit of Tasmania. It includes a 16-page inserted magazine on Uluru and its surrounds, produced in partnership with Voyages Ayers Rock Resort and Tourism NT.
The 52 Dream Destinations extension is one of a number of changes made at Good Weekend by Strickland, who became editor last June. Other changes include refreshed front and back pages covering travel, food, drinks, art, design, gardening and fashion; and new special issues devoted to Families (June 2) and Trailblazers (September 15) - the latter celebrating Australians making a difference to the world in which we live.