SheaMoisture Launches in Australia
Announcement posted by 360PR 11 Apr 2018
NATURAL AND ORGANIC GOODNESS BRAND SHEAMOISTURE LAUNCHES IN AUSTRALIA
Hair, body and face products made with love; and tested on family for four generations, never animals.
Chemcorp International is excited to bring the highly anticipated SheaMoisture brand to Australia this month. A beloved, and top-selling brand in the US and UK, SheaMoisture will be available exclusively through Priceline Pharmacy nationwide from Monday 16 April 2018.
Natural, organic and sustainably-produced, SheaMoisture products are formulated without sulfates, parabens or other synthetic ingredients. With recipes handed down from generation to generation since 1912, the culturally authentic brand includes ages-old raw ingredients known for their powerful properties.
In Australia the SheaMoisture launch range will feature the brands tried, trusted and tested best-selling products across haircare, skincare and body care.
Erica Galea, Chemcorp International Marketing Manager says, “We are privileged to be bringing this beautiful brand to the Australian market. SheaMoisture has captured hearts across the world, and we’ve no doubt it will do the same here with incredible products formulated to deliver results for all hair, skin and body concerns, as well as a brand story and stance that will resonate strongly with the Australian audience.”
SheaMoisture ranges launching this month:
- Jamaican Black Castor Oil – Haircare
- Coconut & Hibiscus – Haircare
- 100% Virgin Coconut Oil – Haircare
- Manuka Honey & Mafura Oil -Haircare
- Raw Shea Butter – Bodycare
- African Black Soap – Body and Skincare
About SheaMoisture
SheaMoisture is a family-run brand with a heritage of serving those who have been most underserved in beauty, and are committed to continuing to do that. In 1912, Sofi Tucker believed she could build something better for the next generation. A widowed mother at just 19, and the originator of what has become SheaMoisture. Recipes have been handed down, tested and proven for over four generations.
Pioneering fair trade through Community Commerce in Africa and abroad SheaMoisture applies local expertise and gives back 10% of sales to women-led businesses, supporting those who supply the brand with their produce and women in the community through The Sofi Tucker Foundations. As a company, SheaMoisture strives to stay true to their roots giving back to their community and fighting poverty.
SheaMoisture will be available exclusively at Priceline nationwide from 16 April 2018.
www.sheamoisture.com.au
@sheamoisture.australia
#sheamoistureaus