Princeton Softech to expand its market presence in information lifecycle management
Announcement posted by Princeton Softech 06 Nov 2003
Analysts predict Australian businesses need strategies for managingstorage costs
Princeton Softech, the leader in the database archiving market, is launching a strategic marketing and sales initiative to expand its share of the Australian market for Information Lifecycle Management (ILM) solutions.
According to META Group, relational databases are growing at a rate of 125% annually. With companies facing increasing data growth year after year, analysts tip ILM to be the answer and increasingly sophisticated archiving and storage solutions will be required to meet their needs.
"Australian companies are struggling with the cost of managing ongoing growth of enterprise data," says Ian Henderson, Vice President International, Princeton Softech. Without an effective database archiving strategy to manage this growth, they risk degraded application performance, uncontrolled storage and operational costs, potential loss of transactional and critical business data and - in the longer term - risk of breaching government legislation."
Database archiving is a key component in any ILM implementation helping companies reduce the cost of storing and managing information throughout its lifecycle. Princeton Softech's industry leading Active Archive Solutions enable companies to manage database growth, improving the performance and availability of critical business applications, while reducing data management and IT infrastructure costs.
Princeton Softech and partners EMC and RedRock Consulting will address these issues at a series of seminars*, customer and analyst briefings across Australia. Henderson and Princeton Softech Australia Managing Director, Vira Rowley will focus on the need for organisations to map and manage data based on business value.
"At present, businesses tend to take one of two options," says Henderson. Either they invest heavily in hardware upgrades and increasing storage capacity, protecting all their data but incurring huge costs in the process; or they do nothing and face poor application performance and the risk of losing critical information. ILM offers a different approach because it ensures that resources are directed toward preserving the most valuable data. ILM involves tracking data throughout its lifecycle and includes solutions that provide users with faster and more reliable methods of storing and accessing that data".
Princeton Softech partner EMC supports this viewpoint: "Data is growing, as is its importance to the business. That is why we are seeing increasing pressure to protect information, meet compliance requirements and reduce costs. Since budgets are not increasing, doing more with less now requires a different approach. Information Lifecycle Management provides this fundamental change and partners like Princeton Softech provide the software to manage Oracle information as its value changes over time," says Steve Redman, Managing Director Australia, EMC.
"The data lifecycle market continues to garner the interest of META Group's client base, as the desire to effectively manage ever-increasing volumes of data has been meet with the entry of small vendors offering solutions. The result is an emerging market with the potential to reach $4 billion (USD) by YE07, considering both the packaged application and custom application demand," said Charlie Garry, Senior Program Director, Infrastructure Services at META Group in a META Delta Report, July 2003. "We continue to see a strong growing interest in the practice of archiving low-value or dormant data from production databases. The main drivers are to improve/maintain production database performance and reduce ongoing infrastructure management and related hardware costs."
Princeton Softech's Active Archive(tm) Solutions enable companies to effectively manage explosive database growth, while ensuring easy access to archived data stored on the most cost effective storage medium. As a result, companies have an essential component for ILM that reduces the cost of compliance associated with managing and storing relational data. Princeton Softech Australia's key strategic partners include EMC, Graeme V Jones & Assoc (PeopleSoft integrator), Oracle and RedRock Consulting.
*The seminar series commences on Thursday 6th November and take place in Melbourne, Sydney, Brisbane and Canberra. For a schedule please contact carolyn.owen@edelman.com
About Princeton Softech
Princeton Softech (www.princetonsoftech.com), the pioneer and leader in database archiving technology, delivers proven software products that help enterprises "store smarter" to maximize the performance and availability of mission critical applications and databases. Princeton Softech's suite of comprehensive Active Archive(tm) Solutions supports the leading business applications, databases, operating systems and hardware platforms. Ongoing active archiving enables companies to manage rapidly growing databases, reduce costs and achieve a greater return on investment. As a leading provider of enterprise database archiving and application testing solutions, Princeton Softech's products are used by more than 2,100 of the world's largest companies across industries in more than 30 countries. Princeton Softech is financed by Apax Partners and LLR Partners. Princeton Softech Australia is headquartered in Sydney (also the Asia Pacific headquarters for the business.
According to META Group, relational databases are growing at a rate of 125% annually. With companies facing increasing data growth year after year, analysts tip ILM to be the answer and increasingly sophisticated archiving and storage solutions will be required to meet their needs.
"Australian companies are struggling with the cost of managing ongoing growth of enterprise data," says Ian Henderson, Vice President International, Princeton Softech. Without an effective database archiving strategy to manage this growth, they risk degraded application performance, uncontrolled storage and operational costs, potential loss of transactional and critical business data and - in the longer term - risk of breaching government legislation."
Database archiving is a key component in any ILM implementation helping companies reduce the cost of storing and managing information throughout its lifecycle. Princeton Softech's industry leading Active Archive Solutions enable companies to manage database growth, improving the performance and availability of critical business applications, while reducing data management and IT infrastructure costs.
Princeton Softech and partners EMC and RedRock Consulting will address these issues at a series of seminars*, customer and analyst briefings across Australia. Henderson and Princeton Softech Australia Managing Director, Vira Rowley will focus on the need for organisations to map and manage data based on business value.
"At present, businesses tend to take one of two options," says Henderson. Either they invest heavily in hardware upgrades and increasing storage capacity, protecting all their data but incurring huge costs in the process; or they do nothing and face poor application performance and the risk of losing critical information. ILM offers a different approach because it ensures that resources are directed toward preserving the most valuable data. ILM involves tracking data throughout its lifecycle and includes solutions that provide users with faster and more reliable methods of storing and accessing that data".
Princeton Softech partner EMC supports this viewpoint: "Data is growing, as is its importance to the business. That is why we are seeing increasing pressure to protect information, meet compliance requirements and reduce costs. Since budgets are not increasing, doing more with less now requires a different approach. Information Lifecycle Management provides this fundamental change and partners like Princeton Softech provide the software to manage Oracle information as its value changes over time," says Steve Redman, Managing Director Australia, EMC.
"The data lifecycle market continues to garner the interest of META Group's client base, as the desire to effectively manage ever-increasing volumes of data has been meet with the entry of small vendors offering solutions. The result is an emerging market with the potential to reach $4 billion (USD) by YE07, considering both the packaged application and custom application demand," said Charlie Garry, Senior Program Director, Infrastructure Services at META Group in a META Delta Report, July 2003. "We continue to see a strong growing interest in the practice of archiving low-value or dormant data from production databases. The main drivers are to improve/maintain production database performance and reduce ongoing infrastructure management and related hardware costs."
Princeton Softech's Active Archive(tm) Solutions enable companies to effectively manage explosive database growth, while ensuring easy access to archived data stored on the most cost effective storage medium. As a result, companies have an essential component for ILM that reduces the cost of compliance associated with managing and storing relational data. Princeton Softech Australia's key strategic partners include EMC, Graeme V Jones & Assoc (PeopleSoft integrator), Oracle and RedRock Consulting.
*The seminar series commences on Thursday 6th November and take place in Melbourne, Sydney, Brisbane and Canberra. For a schedule please contact carolyn.owen@edelman.com
About Princeton Softech
Princeton Softech (www.princetonsoftech.com), the pioneer and leader in database archiving technology, delivers proven software products that help enterprises "store smarter" to maximize the performance and availability of mission critical applications and databases. Princeton Softech's suite of comprehensive Active Archive(tm) Solutions supports the leading business applications, databases, operating systems and hardware platforms. Ongoing active archiving enables companies to manage rapidly growing databases, reduce costs and achieve a greater return on investment. As a leading provider of enterprise database archiving and application testing solutions, Princeton Softech's products are used by more than 2,100 of the world's largest companies across industries in more than 30 countries. Princeton Softech is financed by Apax Partners and LLR Partners. Princeton Softech Australia is headquartered in Sydney (also the Asia Pacific headquarters for the business.