Award Winning Idea

The Mother and Baby Magazine have recognized Tuutu Baby Box as a finalist in this year’s awards for Most Environmentally Friendly Product for Baby category.

The traditional Finnish baby box was introduced to Australia in August 2016 with the introduction of Tuutu Baby Box with the belief that every baby should have the right start in life. The Finnish baby box concept was launched in 1938 when the Finnish government distributed maternity packages that included clothes, a sleeping bag and a small mattress that transformed the box into baby’s first bed.

“We are very excited to be nominated as a finalist by Mother and Baby magazine. Sustainability is one of our core values in producing the product. The box is made completely from recyclable material and we are including products such as reusable breast pads and washable cloth nappies to give our customers the opportunity to try more sustainable options. The packing materials are recyclable as well” says co-founder Susanna Heiskanen.

“When the box was first launched in Finland, it was given to underprivileged mothers on the condition that they would attend pre-natal and post-natal clinics,” continues Susanna. “This ensured that mothers were educated about safe sleeping practices, breastfeeding and vaccinations helping to reduce the infant mortality rate.”

Through her nursing background Susanna truly understand the benefits such an approach can have and because of this Tuutu Baby Boxes include resources, support and information about topics such as breastfeeding and safe sleeping.

“We have been successful in providing our baby boxes for projects in Australia where communities have supported the new mother by providing Tuutu Baby Box as a safe sleep space and starter kit for the baby. We are looking forward for the Mother and Baby awards and introducing the baby box concept with other organizations and communities in Australia.”

https://www.tuutu.com.au for more information. @tuutubabybox Instagram, Pinterest and Facebook/TuutuBabyBox 

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