Online Veterinary Pioneer Joins Vet-tech Startup

23 April 2018 Press Release
For Immediate Publication

Sydney, Australia:  Knose Holdings Pty Ltd (Knose) whose cloud based Everyday Pet Care platform helps vet clinics quickly and cost effectively develop and operate wellness programs, today announced that veterinary pioneer Dr Mark Perissinotto BVSc has joined its board of directors. The appointment comes in conjunction with  the VetShopGroup, of which Dr Perissinotto is Managing Director, taking an early investment stake in Knose.

“Dr Perissinotto’s appointment strengthens and deepens the skills and experience of the Knose board. His 30 years experience both as a practicing veterinarian and as a leader in delivering affordable pet care in non-traditional ways, together with the VetShopGroup’s logistical prowess, means Knose is even better placed to deliver the best possible wellness programs for both vets and pet owners“ says Tiaan Dreyer, CEO of Knose.

Knose is quickly building a following amongst Australian independent vet clinics due to its focus on customer service, customisation of its plans to the clinic’s preferences and ease of use. The platform provides the technology and administration necessary for vets to successfully operate pet wellness subscriptions with minimum administrative effort.

Wellness plans offered by a clinic using Knose software gives the clinic’s clients options including monthly billing, regular home delivery of parasiticides and various other benefits,  all  customised by the vet clinic, provided under the clinic’s name and fully under the clinic’s control.

Dr Perissinotto, who with his brother Steven, founded the VetShopGroup in 1999, is a well known pioneer in online retail in Australia. Dr Perissinotto was the first vet to sell pet products online in Australia, and in the ensuing years, continued to develop innovative programs and products which have helped shape the animal health retail market in Australia. It’s this innovation that has built the VetShopGroup in to what is now: Australia’s largest and most awarded online retailer of pet health products.

VetShopGroup’s investment in Knose and ancillary commercial agreements between the two, means that both vets and pet owners using Knose Everyday Pet Care wellness plans, will benefit from the superior logistical ability and competitive pricing VetShopGroup’s size and experience delivers. Dr Perissinotto’s place on the board means that an experienced veterinarian’s perspective will be included in all the company’s decisions.

“We believe strongly in an ethos of innovation and constant improvement “ says  Dr Perissinotto “and so when we heard about what Knose was doing, and how their product helps not just vets, but pet owners as well, we knew this was an innovation we wanted to be part of”. Dr Perissinotto goes on to say  “But a good idea is not enough, we feel that the Knose team has the drive, technical ability and the understanding of the needs of vets and pet owners to deliver outstanding pet wellness programs”.

Vet’s looking for more information on the Knose Everday Pet Care platform and how wellness programs can benefit both their clinic and their clients, can meet the Knose team at the AVA National Conference in Brisbane in May, or visit www.knose.com.au

About Knose
Knose Pet Care is a veterinary technology start-up headquartered in Sydney, Australia.  It offers veterinary businesses a full-service wellness plan management platform that includes banking, administration, communications, stock management and delivery and reporting.  In addition, clients are provided full training and an included marketing program so all the vet has to do is confirm the services they want included and get back to seeing more pets.

About VetShopGroup
Dr Mark Perissinotto and his brother Steven lead the online pet health revolution in Australia, launching the first pet online retailer in 1999. Since then the group has grown to be the largest and most awarded online retailer of pet health products in Australia. Their flagship website in Australia is VetShopAustralia.com.au.   In 2015 they acquired veterinary owned DrCarl.com.au and PetCareShop.com.au, In 2017 they launched PetScripts.com.au and in 2018 they acquired the number two online pet health retailer in Australia, VetProductsDirect.

VetShopAustralia.com.au is also world famous for its Surfing Dog Spectacular (www.surfingdogspectacular.com.au) held in Noosa each March.

Media Inquiries

Tiaan Dreyer
tiaand@knose.com.au
Ph (02) 8015 5102