Delacon partners with Performance Horizon to deliver integrated call center conversion measurement for affiliate marketing programs
Announcement posted by TAG PR 03 May 2018
Sydney – 3 May 2018: Delacon, a leading provider of feature rich call analytics platforms, and Performance Horizon, the leading provider of partner marketing software for global brands, today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.
The partnership gives marketers increased visibility into the overall success of partner campaigns by measuring and attributing telephone calls originating from affiliates.
Delacon’s integration with Performance Horizon, which has more than 272,000 marketing partners operating in more than 214 countries and territories, means the customer sales journey can now be more fully tracked and affiliate partners properly rewarded for sale conversions made via phone. Brands can also optimise their campaigns with partners that deliver higher quality leads across sales channels, including the phone.
“Marketers must justify every decision they make based on return of investment,” said Delacon CEO Michael Center. “While affiliate or partner marketing programs are potentially a lucrative source of revenue, it has been hard to correctly attribute if leads or sales are being generated through these programs once the customer has moved offline and engaged with a brand via the telephone. The integration with Performance Horizon means we can now effectively track where sales from phone calls have originated, which enables better rewards for partners and increased sales for brands.”
“Everyone benefits when partner marketers get a more complete view of partner conversions,” said Performance Horizon VP of revenue for APAC Simon McDonald. “By helping advertisers identify more conversions driven by partners, this new integration with Delacon ensures that clients understand the full value of their partner programs, and that their partners get all the revenue they earn.”
The integration follows the launch of its speech analytics platform, which enables marketers to effectively analyse calls made to their call centres. Using an artificial intelligence engine to transcribe and analyse all calls, Delacon has developed the specialist module to provide a deeper understanding of customer behaviour and sentiment.
In addition to Performance Horizon, Delacon can also integrate call and speech analytics data with other leading marketing technology platforms such as Google and Adobe Analytics, DoubleClick, Kenshoo, Salesforce and DOMO. The company also works with other partners including Medibank, Red Energy and enterprise level telcos, finance and education businesses.