Introducing 1000 Hour's New Lash Collections
Announcement posted by 360PR 07 May 2018
Introducing 1000 Hour’s New Lash Collections
Complete new look unveiled and on-trend lash styles released
Media Release - May 2018
Iconic Australian beauty brand 1000 Hour is excited to announce their brand new lash collections - introducing new styles and unveiling a completely new and refreshed look. Long, fluttery eyelashes are an everyday staple and the next generation of 1000 Hour lashes incorporates the latest trends into their new styles.
Tegan Martin, former Miss Universe Australia and 1000 HOUR Ambassador says, “I’m very excited to announce there are 10 styles in the new range, a combination of some updated 1000 Hour favourites and best sellers along with some completely new on-trend styles.”
Erica Galea, Marketing Manager at Chemcorp International says, “After celebrating 1000 Hour’s 25th birthday in 2017, this year we decided it’s time to make some changes to our beloved lash range. From lash styles to packaging, 1000 Hour lashes have undergone a big revamp and the packaging modernised to appear lighter, cleaner and sleeker in order to stand out on the shelf.”
“Lashes are staples in the beauty kit of every woman. The new styles come in three collections: the classics, natural styles and individual lashes. So there really is a style for everyone and for every occasion! The packaging also looks a little more luxe now and I think Aussie beauties are going to love it!” Tegan adds.
Each 1000 Hour lash pack contains one pair of re-usable lashes (or a set of individual lashes) and also includes hypoallergenic adhesive.
The new 1000 Hour lash range features the following collections and styles:
Classic Collection
About 1000 Hour:
The iconic brand has been in the beauty business for over 25 years, and are well known as high quality products by makeup artists and beauty lovers alike. 1000 Hour boasts product collections ranging from the ever-popular Eyelash and Eyebrow Dye Kits to false lashes, hair colour mascaras and DIY beauty tools to enhance your at-home beauty routine. The 1000 Hour brand named was based on that fact that the results of many of their products in the range, lasted up to six weeks or ‘1000 hours’.
For further information, imag es or product samples, please contact 360 PR:Rachel King – 02 9571 4448 – rachel@360pr.com.au
Complete new look unveiled and on-trend lash styles released
Media Release - May 2018
Iconic Australian beauty brand 1000 Hour is excited to announce their brand new lash collections - introducing new styles and unveiling a completely new and refreshed look. Long, fluttery eyelashes are an everyday staple and the next generation of 1000 Hour lashes incorporates the latest trends into their new styles.
Tegan Martin, former Miss Universe Australia and 1000 HOUR Ambassador says, “I’m very excited to announce there are 10 styles in the new range, a combination of some updated 1000 Hour favourites and best sellers along with some completely new on-trend styles.”
Erica Galea, Marketing Manager at Chemcorp International says, “After celebrating 1000 Hour’s 25th birthday in 2017, this year we decided it’s time to make some changes to our beloved lash range. From lash styles to packaging, 1000 Hour lashes have undergone a big revamp and the packaging modernised to appear lighter, cleaner and sleeker in order to stand out on the shelf.”
“Lashes are staples in the beauty kit of every woman. The new styles come in three collections: the classics, natural styles and individual lashes. So there really is a style for everyone and for every occasion! The packaging also looks a little more luxe now and I think Aussie beauties are going to love it!” Tegan adds.
Each 1000 Hour lash pack contains one pair of re-usable lashes (or a set of individual lashes) and also includes hypoallergenic adhesive.
The new 1000 Hour lash range features the following collections and styles:
Classic Collection
- Demure: This dense, separated lash has been formulated to add length and mystery.
- Vogue: Long and dense, this lash is there to help you strike a pose!
- Drama: A dense lash that adds a little drama.
- Kitten: With an added wing, this lash definitely has flare.
- Showgirl: An extreme lash, you’ll be ready for all the cameras.
- MySelfie: The lashes to take the perfect selfie. This style, is light, natural and designed to be instaworthy.
- Boho: Designed to amp up your natural look with wispy length and volume.
- Envious: Separated lash that defines, lengthens and will definitely be envied.
- Short-Medium: Perfect for creating your own lash density, these individuals are buildable and add a little length.
- Medium-Long: For when you want more length!
About 1000 Hour:
The iconic brand has been in the beauty business for over 25 years, and are well known as high quality products by makeup artists and beauty lovers alike. 1000 Hour boasts product collections ranging from the ever-popular Eyelash and Eyebrow Dye Kits to false lashes, hair colour mascaras and DIY beauty tools to enhance your at-home beauty routine. The 1000 Hour brand named was based on that fact that the results of many of their products in the range, lasted up to six weeks or ‘1000 hours’.
For further information, imag es or product samples, please contact 360 PR:Rachel King – 02 9571 4448 – rachel@360pr.com.au