Survey says digital skills are worth $131K annually
Announcement posted by Digital + Technology Collective 10 May 2018
May 10, 2018 Sydney – Digital and technology professionals earn 56 percent more than the Australian median salary and are in high demand as organisations undertake digital transformation initiatives.
Reported in the Digital + Technology Collective Digital Skills and Salary Report 2018 released today in partnership with digital recruitment specialists Razzbri, the median salary of the digital and technology workforce is $131,500, well above the Australian median of $84,000. Three quarters of those working in the industry earn more than $100,000 a year.
“Digital and technology talent is scarce,” said Mandy Eyles, General Manager of Digital + Technology Collective (D+TC), the peak body for the digital and technology industry. “And as expected, that scarcity drives up the median salary. What’s not expected is the 18.8 percent gender pay gap that’s well above the Australian average of 15.3 percent.
As the peak industry body, D+TC will be working with members during 2018 to address and improve diversity in the industry, including gender diversity and reducing the pay gap.”
The survey showed the industry as a whole wasn’t moving fast enough to keep pace with rapid technological change. While that is driving up salaries in leading-edge technologies, like artificial intelligence (AI) and augmented and virtual realities (AR and VR) to more than $140,000 annually, many in the workforce say these technologies aren’t relevant to their work.
“Digital marketing is the most valued skill; other skills in digital business strategy, analytics, digital project management, digital design and UX in high demand,” said Eyles.
More than 85% of D+TC members said these skill areas are the most important to their work. Members of D+TC can currently access Academy Xi courses with an additional 20 percent member discount; the courses cover VR, AR, UX and blockchain. D+TC will be extending the range of digital skills education available to members over the next 12 months to help quicken the speed of skills adoption.
These are some of the top line findings from the Digital + Technology Collective Digital Skills and Salary Report 2018
Download a copy of the report for more insights on: median salaries, gender pay gap, skills demand and development, new technologies disconnect and business challenges in the digital space.
A full copy of the report is available at http://www.dtcollective.org.au/resources/digital-skills-and-salary-report-2018
Media inquiries:
Katherine Raskob
Director, Communications & Customer Experience
t: +61 2 9277 5432
m:+61 419 497 243
About the report:
In November 2017 Digital + Technology Collective conducted an online survey of the digital and technology industry to better understand the relationship between education, skills and industry. The survey had 475 respondents with 351 qualified for analysis.
Covering all major digital job categories, sectors and locations, the study provides a timely insight into salary bands and the skill levels of those working in the industry. The report provides members with a benchmark study on the current salary bands for key digital professionals and to identify significant relevant trends in the market.
The report outlines the jobs and skills that are most in demand, as well as the status of industry action on the key issues and accelerating technological change.
About Digital + Technology Collective:
Digital + Technology Collective (D+TC) draws together Australia’s digital ad technology experts including pioneering digital and technology focused powerhouses, agencies, in-house digital teams and major industry suppliers.
As the driving force for great ideas in digital and digital technology, D+TC is committed to creating a culture that allows for innovation and opportunity to thrive.
D+TC is part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Association for Data-driven Marketing & Advertising (ADMA), the Institute for Analytics Professionals Australia (IAPA), and Data Governance Australia (DGA).
Dtcollective.org.au