Tough Love AMY Launches 24th AMY Awards
Announcement posted by Digital + Technology Collective 15 May 2018
Digital + Technology Collective opens 2018 AMY Awards for digital excellence
Sydney, NSW – 15 May 2018 – Digital +Technology Collective (D+TC), the peak body for the digital and technology industry, today announced entries for the 2018 AMY Awards are now open.
In 2018, the AMY Awards have been revamped to be more customer-focused, more relevant and more prestigious. For each award there will be five finalists and one winner.
“After 23 years, it’s time for some tough love,” said Mandy Eyles, General Manager at Digital + Technology Collective. “Following a full review from industry representatives, the categories have been revamped to better reflect an outward customer view, not an internalised industry classification.”
The revamp results in 23 categories with five finalists but only one winner in each category. The entries will be judged by the AMY Jurors Collective, a selected group of industry-respected individuals drawn from the brand, agency, startup and technology space. Four chairs including Andy Lark, CMO at Foxtel, Carmen Bekker, Partner CMO Advisory at KPMG, Chris Howatson, CEO at CHE Proximity and Lija Wilson, Founder at Puffling lead the Jurors Collective.
Finalists and winners will be selected based on five criteria – strategy, creative, execution, delivery and results.
“Customer sophistication is rising as is the industry’s expectation of integrity around recognition via awards programs. Winning a 2018 AMY Award means you’ve delivered excellence to the customer and for the brand – with client verification.
“It really is Australia’s Toughest Digital Awards,” said Eyles.
In launching the awards, D+TC released the first in a series of videos, produced by Cummins & Partners and featuring leading industry figures and a tough love AMY. The first video featuring Matt Edge, Executive Director, Marketing at Deakin University can be viewed at www.amyawards.com.au with a version starring David Ponce de León, Executive Creative Director at Ogilvy Melbourne to be released next week.
Entries in the AMY Awards close at 5pm on 12 June 2018 with the winners announced at the AMY Awards Gala Event on 17 August 2018 in Melbourne.
ENDS
2018 AMY Awards
The 2018 AMY Awards are open from 15 May 2018 to 5pm 12 June 2018. For an entry to be eligible, work must have originated and been executed in Australia and/or New Zealand between 1st July 2016 and 31st December 2017.
About Digital + Technology Collective:
Digital + Technology Collective (D+TC) draws together Australia’s digital ad technology experts including pioneering digital and technology focused powerhouses, agencies, in-house digital teams and major industry suppliers.
As the driving force for great ideas in digital and digital technology, D+TC is committed to creating a culture that allows for innovation and opportunity to thrive.
D+TC is part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Association for Data-driven Marketing & Advertising (ADMA), the Institute for Analytics Professionals Australia (IAPA), and Data Governance Australia (DGA).
Dtcollective.org.au
For more information, contact:
Katherine Raskob
Director, Communications & Customer Experience
t: +61 2 9277 5432
m:+61 419 497 243