Catchi secures Digital Conversion Specialist Matthew Dominick to join their team

Today Catchi Limited announced the appointment of the highly experienced Digital Conversion Optimisation expert, Matthew Dominick, as the latest addition to their specialist team.

Matt joins Catchi after having worked at the largest specialist optimisation agency in the UK, where Conversion Rate Optimisation (CRO) is relatively mature and used as an integrated and overarching discipline within the digital marketing mix of most companies. Matt brings a highly specialised view of CRO frameworks and methods and has worked with some of the UK’s leading brands.

One of Matt's specialities is his ability to quickly build a holistic view of a company’s digital ecosystem and identify the largest areas of opportunity to drive conversion rate uplift.

“Over the last six years we have built an excellent track record here in New Zealand and Australia and our goal is to stay at the forefront of data-driven optimisation. Due to our ongoing growth, Catchi has been recruiting for additional CRO experts to strengthen the team, with a focus on strong players that are leaders in their field on a global scale. We’re very excited to have been able to attract Matt to Catchi as his employer of choice when returning to New Zealand. It’s fantastic to see him solidify our already strong team of experts which enables us to strengthen our position in the market and continue to offer highly effective partnerships to our clients”, says CEO Cornelius Boertjens.

Matt Dominick says: “Having recently returned from a four-year stint in London, I’ve had the opportunity to help companies from around Europe to bring experimentation into their business. In that time I’ve seen an ever-increasing interest in optimisation as more people see the return on investment and growth opportunities conversion optimisation provides. With this fresh in my mind, I was on the lookout for a team who firmly believes in the value of optimisation. When looking at the New Zealand agency landscape, Catchi was the only logical next step for me”.

About Matthew Dominick

Matt is a digital marketing strategist with experience in all facets of the digital landscape. Matt has a passion for understanding what makes customers tick through an ever-growing portfolio of qualitative research methods. He enjoys pairing qualitative research with quantitative insights to understand where he can help his clients make the biggest impact. He thrives on understanding why clients’ customers aren’t converting, and using experimentation to fix it.

About Catchi

Catchi partners with medium to large size companies to optimise their digital channels, resulting in a higher percentage of visitors taking the action their clients desire. They are Australasia’s leading specialists in Digital Conversion Optimisation (also Conversion Rate Optimisation or CRO), which is a data-driven science and an art that requires a specialist team to get the best and fastest results and ROI. Catchi is the chosen Optimisation partner for companies such as Ticketek, ANZ, Les Mills International, Southern Cross Health Society, Genesis Energy and Stuff, amongst others.