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Breezey Masters & Barista Blend Latte Art Video Challenge launches in Australia



MEDIA RELEASE
 
Breezey Masters & Barista Blend Latte Art Video Challenge launches in Australia
 
Sydney, Tuesday 22nd May 2018, The Almond Breeze Latte Art Video Challenge™ (LAVC) is now open for entries in Australia! This is the first time Almond Breeze has attempted to recreate the success of its Breezey Masters events in the online world. The LAVC will allow Australian baristas to go head to head with the best in the business from Japan, South Africa and the UK for the chance to be included into the final of Breezey Masters, held this year in Melbourne.

So how does it work?
 
Baristas submit their best latte art videos on the Almond Breeze Latte Art Video Challenge website. Each week two video entries from each of the participating territories, Australia, Japan, the United Kingdom and South Africa, will be selected and these videos will be pitted against each other vying for votes from their peers and customers to win the weekly cash prize of $500! Votes will be gathered across Instagram, Youtube, Twitter and Facebook. The six baristas who receive the most votes go through to the Finals (with prizes of $1000, $750 and another $500 up for grabs) and the opportunity to win a place in the Breezey Masters 2018 final.
 
The Latte Art Video Challenge, which began in South Africa in 2017, will run alongside Almond Breeze’s Breezey Masters events that are currently happening throughout May, June, July, August and September in Australia. The new online element of the Breezey Masters programme gives all baristas up and down the country the chance to participate in Breezey Masters 2018 and win.
 
The Breezey Masters, which is in its third year, is a top class latte art competition that lets baristas showcase their skills using Almond Breeze almond milk. The competing baristas are required to make four different patterns and a free pour - a heart, tulip, rosetta, swan and a free pour design. The baristas are judged on the quality of their designs, with the added pressure of completing their drinks within a set time period.
 
Blue Diamond’s Almond Breeze and Almond Breeze Barista Blend manager for Australia and New Zealand, Michael McNulty, is excited about the growth of Almond Breeze Barista Blend and has seen first hand how the Breezey Masters creates such a buzz in the café channel due to real barista engagement.
 
So how do baristas enter?
 
To become a part of Breezey Masters events head to breezeymasters.baristasforbaristas.com
 
To enter The Almond Breeze Latte Art Video Challenge:
 
Step 1: Get your hands on some Barista Blend. If you don’t already stock it in your cafe, you can contact Freedom Foods or head to @baristablendaus and ask for the product.
 
Step 2: Video your amazing latte art skills. All guidelines are on website, but our recommendation is that you make it short and very creative - we want to see your personality shine through! We are looking for one design and remember, the Almond Breeze Barista Blend has to feature in the video!
 
Step 3: Submit your video or Youtube link on the Latte Art Video Challenge website:
http://www.latteartvideochallenge.com/australia
 
-ENDS-

For further information, images or interviews, please contact:
Emma Catchpole, DAYLIGHT Agency
Tel: + 61 2 8235 7600
ecatchpole@daylightagency.com.au
 
 
About Almond Breeze Barista Blend
Almond Breeze Barista Blend is Australia’s first almond milk developed in partnership with baristas, specifically for baristas and now styled by baristas. The unique formula in Almond Breeze Barista Blend comes from Blue Diamond Growers, The Almond People, who have over 100 years’ experience in growing and harvesting the world’s finest almonds.
Follow @baristablendaus for more news.

About Almond Breeze
Almond Breeze is a leading international brand of almond milk. It is a delicious low-fat milk alternative made from almonds, a natural super-food, and it is completely free from diary, eggs, lactose, casein, peanuts and gluten. The unique formula in Almond Breeze comes from Blue Diamond, The Almond People, who have over 100 years’ experience in growing and harvesting the world’s finest almonds.
After a decade of success in North America, Almond Breeze launched in Australia in April 2012. It is produced locally with manufacturing and production facilities at Taren Point, Sydney.
Almond Breeze is suitable for anyone looking to live a healthier lifestyle.

For more information, visit: www.almondbreeze.com.au, @almondbreezeaus