Design can save your life
Announcement posted by FalzonPR 24 May 2018
This experimental event will challenge the status quo on how health data is traditionally presented. The students will present their reinterpretation of complex health data and showcase how design can transform it into a comprehensible and visually engaging piece. Their solutions will then be critiqued and discussed by a panel of health and design industry experts.
“At Billy Blue, we passionately believe design can change the world and one of the ways we pursue this is through collaborations with industry, such as our partnership with WPP. What our students produce in this experiment will demonstrate how smart design could herald a new era in health data comprehension and bring about positive change for society,” said Billy Blue College of Design’s Eric Thompson.
Third-year Bachelor of Communication Design student, Sorrel Hanemann-Fayers, who is participating in the event, said the experience to create a design solution focussed on empathy has been valuable for her learning. “The opportunity to deliver a solution that is user-friendly and will help engage and empower people in their own health decisions has been meaningful and demonstrates the real potential of design in all facets of society,” Sorrel said.
WPP Health & Wellness’ Head of Brain Sciences Centre David Davenport-Firth said: “Life and death decisions are often made on the basis of interpreting complex health data. However, studies have shown that both healthcare professionals and people seeking treatments or diagnosis are often unable to comprehend the data being presented to them (95 per cent of physicians say it's important to understand all statistics in medical journals, however 75 per cent said they couldn't*).”
He continues: “The effective communication of health data is not just a job, it is a responsibility, and it is a responsibility that we at WPP Health and Wellness take very seriously. For this reason we are collaborating with Billy Blue College of Design, in order to appeal to tomorrow’s leading graphic and information designers today.”
For more information, including ticket sales for the event go to: https://www.vividsydney.com/event/ideas/design-could-save-your-life-how-can-creativity-improve-comprehension-health-data
*Ref: 1. Windish et al 2007. Medicine residents' understanding of the biostatistics and results in the medical literature. JAMA, 298, 1010-1022
About Billy Blue College of Design
Torrens University’s Billy Blue College of Design offers programs (from short courses to Diplomas, Bachelors, Masters degrees) in branded fashion, communication and interior design, digital media and photography. In addition to Design, Torrens University Australia (Torrens) offers programs in Business, Education, Hospitality and Health for study on-campus or online (or a hybrid of both). Almost 10,000 students study online or at campuses located in Brisbane, Sydney, Melbourne and Adelaide.
About WPP Health & Wellness: WPP Health & Wellness is the leading global health marketing communications company, created to help clients accelerate better health outcomes, and make the world a better, healthier place. As the central lead for all of WPP’s work in health and wellness, we exist to mobilize and focus WPP’s vast capabilities including advertising, media investment management, data & insights, technology, healthcare specialty services, digital and CRM, marketing innovation, public relations/public affairs, and other specialized areas, for the benefit of our clients. For more information, visit www.wpphealth.com
About Vivid Ideas
Vivid Ideas brings together the world’s greatest minds, innovators and creatives for a program of public talks, industry seminars, conferences, workshops and debates exploring creativity as a catalyst for change and celebrating Sydney as a creative industries hub of Asia Pacific. Vivid Ideas is presented as part of Vivid Sydney, which is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency and runs from 25 May to 16 June 2018. For more information visit www.vividsydney.com/ideas
About Vivid Sydney
Vivid Sydney is the world’s largest festival of light, music and ideas and now the largest event in Australia. For 23 days - from 25 May to 16 June 2018 – the event places a spotlight on Sydney and reinforces its position as the home of light, creativity, cutting edge music, engaging conversations and the exchange of new ideas. The festival is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. In 2017 Vivid Sydney attracted a record 2.33 million attendees and injected over $143 million into NSW’s visitor economy. For more information visit www.vividsydney.com.