CARMEX CELEBRATES 30 YEARS IN AUSTRALIA

To celebrate three decades as the nation’s most loved lip balm, CEO of Carma Laboratories and third generation leader of the family business, Paul Woelbing, will visit Australia for the very first time this week to see why Carmex lip balm is such a success down under.

In Australia, Carmex lip balm is available in every pharmacy and major supermarket nationally with over 10% share of the market, all the while continuing as a family business both at manufacturer and distributor levels.

Australia became the first export of Carma Laboratories in the 80s, when family-owned business, Biccari Holdings, approached Carmex to tap into the market. This started a global chain reaction resulting in Carmex now being available in 40 countries worldwide.

For over a decade, Paul Woelbing has preserved the legacy of his grandfather, Alfred Woelbing, by maintaining product quality, customer satisfaction and employee happiness both in the US and overseas, with the expected philosophy that success will follow.

From small beginnings, selling hand-poured pots from the boot of a car, to transforming into a globally renowned brand, Carmex lip balm has rapidly influenced the state of Aussie lips since 1988, selling over one million products in Australia per annum.

Carmex is Australia’s fastest growing long term lip care brand, providing all users with nourished, moisturised lips and the signature ‘Carmex tingle’, a testament to the Woelbing family’s vision to use quality, efficacious ingredients in every product.

When questioned about Carmex’s decision to expand overseas, Woelbing saw introducing the famous ‘Carmex tingle’ to a country synonymous with smiles as a no-brainer.

Carmex’s point of difference and booming international success, now selling 145 products a minute worldwide, can be attributed to the strong values of the Woelbings; integrity, family, community and appreciating customers.

“Honestly, my brother and I own the company and we could sell the company and we could get enough money to probably retire for the rest of our lives, but this is sort of who we are; this business is our legacy, my grandfather, my dad,” said Woelbing.

“There’s a sense of stewardship over the brand; the people who work here, the employees, they care a lot. For us to just walk away from it, that’s not fair.”

Paul Woelbing will be in Melbourne next week and is available for interviews.