Pinnacle Systems Showcases Tools That Allow Broadcasters to Build Strong Brands
Announcement posted by Pinnacle Systems 20 Apr 2005
Graphics, Editing and Content Delivery Products Work TogetherEnabling Broadcasters to Deliver Brand-Driven Programming and Promotions
Pinnacle Systems, Inc. (NASDAQ: PCLE), a leader in digital video solutions, is showcasing its new brand production solutions at the National Association of Broadcasters (NAB) industry convention in Las Vegas. These multi-discipline solutions integrate Pinnacle broadcast graphics, editing and content delivery products to enable broadcasters to fully develop and deliver distinctive, highly competitive brands across their programming and promotions.
As consumer entertainment choices multiply and television viewing habits change, the need for broadcasters to build strong, unique brands that connect with their audience is imperative, said Ajay Chopra, COO and co-founder of Pinnacle. Pinnacles brand production solutions speak directly to the need to sustain and develop the viewership that drives revenue. We are putting control of a broadcasters brand in the hands of the people best able to nurture its development, and then making it easy to drive and maintain that unique identity across the entire on-air presence. These are comprehensive technical solutions for bottom-line issues.
At NAB Pinnacle is demonstrating enhancements throughout its product lineup that directly facilitate brand development. Highlights include Pinnacle DekoCast automated edge graphics systems, Pinnacle Deko real-time graphics systems, Pinnacle Liquid editing systems and Pinnacle MediaStream play-to-air servers.
DekoCast pushes content delivery beyond video playback and network IDs, bringing branding and revenue generating promotional capabilities right to the broadcast edge. The DekoCast system injects dynamically generated graphics, video clips, music and sound elements into the playout stream for a wide range of sophisticated applications including in-program promotions and advertising, channel branding, credit sequences, and weather and other data-driven alerts. A new, easy-to-use scene creation tool makes designing DekoCast events simple enough for even non-technical staff such as brand-savvy marketing departments. Enhanced integration between DekoCast and MediaStream servers further simplifies the process of creating and scheduling DekoCast edge events.
The content creation tools, production-friendly workflow, real-time visual capabilities and solid on-air reliability of Deko real-time graphics systems creates the on-air branding of top broadcasters worldwide. Now Deko software version 4.0 adds eye-catching, real-time automatic effect behaviors including magnify, repel, attract and neon-style flicker, adjustable 3D depth graphics rotation and many additional features. New DekoMOS software version 3.0 further improves the speed, accuracy and flexibility of the newsroom graphics process.
In the editing suite, the Pinnacle Liquid editing family provides a broad range of creative options for defining brand while reducing time spent rendering. SmartRT technology leverages the power of a computers CPU and GPU to deliver thousands of advanced, resolution-independent real-time effects in HD and SD. Liquid imports Deko-created graphics and animations to assure brand consistency. Liquid editing systems also integrate with MediaStream play-to-air servers, exchanging and editing MPEG-2 IBP format video files directly to eliminate transcoding while simplifying promo creation and long-form content modification.
Pinnacle now makes it easier to deliver branding in both HD and SD formats with graphics, editing and content delivery products that support both HD and SD content in a single system.
Pinnacles broadcast brand production solutions will be on display during NAB 2005 at the Las Vegas Convention Center in Pinnacles booth #SU6341 from April 18-21.
About Pinnacle Systems, Inc.
Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognised industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at (650) 526-1600 or at www.pinnaclesys.com.
2005 Pinnacle Systems, Inc. All Rights Reserved. Pinnacle Systems, Pinnacle DekoCast, Deko, Pinnacle MediaStream, and Pinnacle Liquid are trademarks or registered trademarks of Pinnacle Systems, Inc. and/or its affiliates in the United States and other countries. All other trademarks are the property of their respective owners.
As consumer entertainment choices multiply and television viewing habits change, the need for broadcasters to build strong, unique brands that connect with their audience is imperative, said Ajay Chopra, COO and co-founder of Pinnacle. Pinnacles brand production solutions speak directly to the need to sustain and develop the viewership that drives revenue. We are putting control of a broadcasters brand in the hands of the people best able to nurture its development, and then making it easy to drive and maintain that unique identity across the entire on-air presence. These are comprehensive technical solutions for bottom-line issues.
At NAB Pinnacle is demonstrating enhancements throughout its product lineup that directly facilitate brand development. Highlights include Pinnacle DekoCast automated edge graphics systems, Pinnacle Deko real-time graphics systems, Pinnacle Liquid editing systems and Pinnacle MediaStream play-to-air servers.
DekoCast pushes content delivery beyond video playback and network IDs, bringing branding and revenue generating promotional capabilities right to the broadcast edge. The DekoCast system injects dynamically generated graphics, video clips, music and sound elements into the playout stream for a wide range of sophisticated applications including in-program promotions and advertising, channel branding, credit sequences, and weather and other data-driven alerts. A new, easy-to-use scene creation tool makes designing DekoCast events simple enough for even non-technical staff such as brand-savvy marketing departments. Enhanced integration between DekoCast and MediaStream servers further simplifies the process of creating and scheduling DekoCast edge events.
The content creation tools, production-friendly workflow, real-time visual capabilities and solid on-air reliability of Deko real-time graphics systems creates the on-air branding of top broadcasters worldwide. Now Deko software version 4.0 adds eye-catching, real-time automatic effect behaviors including magnify, repel, attract and neon-style flicker, adjustable 3D depth graphics rotation and many additional features. New DekoMOS software version 3.0 further improves the speed, accuracy and flexibility of the newsroom graphics process.
In the editing suite, the Pinnacle Liquid editing family provides a broad range of creative options for defining brand while reducing time spent rendering. SmartRT technology leverages the power of a computers CPU and GPU to deliver thousands of advanced, resolution-independent real-time effects in HD and SD. Liquid imports Deko-created graphics and animations to assure brand consistency. Liquid editing systems also integrate with MediaStream play-to-air servers, exchanging and editing MPEG-2 IBP format video files directly to eliminate transcoding while simplifying promo creation and long-form content modification.
Pinnacle now makes it easier to deliver branding in both HD and SD formats with graphics, editing and content delivery products that support both HD and SD content in a single system.
Pinnacles broadcast brand production solutions will be on display during NAB 2005 at the Las Vegas Convention Center in Pinnacles booth #SU6341 from April 18-21.
About Pinnacle Systems, Inc.
Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR authoring and on the Internet. A recognised industry leader, the company has received nine prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at (650) 526-1600 or at www.pinnaclesys.com.
2005 Pinnacle Systems, Inc. All Rights Reserved. Pinnacle Systems, Pinnacle DekoCast, Deko, Pinnacle MediaStream, and Pinnacle Liquid are trademarks or registered trademarks of Pinnacle Systems, Inc. and/or its affiliates in the United States and other countries. All other trademarks are the property of their respective owners.