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Kurz boosts Australia sales team to meet growing demand for decorative foil and physical security technologies

Announcement posted by Filtered Media | telling your story, brilliantly 17 Jul 2018

Sydney, 17 July 2018: Kurz, a leading supplier of foil-based decorative and security solutions, today announced the appointment of Adrian Barbero as Technical Specification Manager and Justin Alderton as Sales Manager for New South Wales and Queensland. Both additions to the Kurz Australia team will report to David Murphy, National Sales Manager for Leonhard Kurz Australia.
 
The Technical Specification Manager role comes in direct response to increasing interest from designers and brand owners in Kurz solutions for foiling and embellishment. This involves informing and educating brand owners and designers about the latest trends, techniques and best practice in packaging design to better meet their needs and ensure their brands stand out from the competition.
 
Barbero has extensive experience in the world of packaging and design having previously worked as the National Key Account Manager and B2B sales person at Orora Limited, a manufacturer of fibre packaging solutions.
 
Commenting on Barbero’s appointment, Kurz Australia Managing Director, Stephen Pratt said, “Adrian is perfectly suited to this newly created role as he has previously engaged with brand owners and designers, holds a degree in biotechnology and has vast experience in packaging, manufacturing and project management. His expertise in packaging and design will help all stakeholders arrive at the ideal solution to best represent their brand.”
 
Justin Alderton joins the Kurz team, bringing his extensive knowledge of the label and packaging industries. He will be responsible for sales of Kurz’s extensive premium range of hot and cold stamping foils for the decoration of labels packaging, fashion and plastics. The role will also involve educating and advising customers about Kurz’s proprietary TRUSTCONCEPT™ solutions for brand protection, anti-counterfeiting, track and trace, and customer engagement.
 
Justin has demonstrated success in Business Development and Account Management, having worked for companies including Pemara Label, Teckwah Value Chain and Columbia Pelikan.
 
Commenting on Alderton’s appointment, Pratt said, “Justin is ideally placed to work with our loyal customers in New South Wales and Queensland to help meet the ever-changing requirements of their customers. The growth of our customers’ businesses, also leads to the growth of Kurz in these key sales states. In his role, Justin will influence and work directly with label convertors, trade stampers printers and some design houses and graphic designers.
 
“Both Adrian and Justin are great additions to Kurz Australia and we are delighted to have them join our team. I look forward to seeing them working closely with our customers, making positive contributions that help us continue to grow the Kurz business together.”
 
For more information on Kurz’s decorative and security products, such as TRUSTCONCEPT® products, please visit www.kurz.com.au
 
 
Press Contact:
 
For further information or to speak with Kurz please contact:
 
Jeffrey Coote, Senior PR Manager, Filtered Media
d: 02 8188 3616  |  m: 0404 275 665  | e: jeffrey@filteredmedia.com.au
 
About KURZ: The KURZ Group is a global leader in hot stamping and coating technology. KURZ develops and manufactures decorative and functional layers applied to carrier foils for a large variety of applications. The range includes metallized, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or
household appliances, authenticity features for brand name items, metallic applications for textiles, and different types of coatings for many other applications. With over 5,000 employees in 14 production plants in Europe, Asia and the USA, 24 international subsidiaries and a global network of agencies and sales offices, the KURZ Group manufactures and sells a comprehensive range of products for surface finishing, decoration, marking and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for integrating functionality into surfaces.
 
TRUSTCONCEPT® is an optical security feature (optical variable device) merged with software. Kurz combines its TRUSTSEAL® foil technologies and TRUSTCODE® software solutions into appealing and complete packages for brand protection and communication. Linking visual effects to information technology opens new opportunities for branding and market analysis - genuine added value for you and your customers.